{"id":7635,"date":"2017-01-19T07:20:46","date_gmt":"2017-01-19T12:20:46","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/worldscreen.com\/"},"modified":"2017-01-19T07:30:03","modified_gmt":"2017-01-19T12:30:03","slug":"hsn-ae-networks-to-offer-shopping-experience-for-lifetimes-beaches","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/hsn-ae-networks-to-offer-shopping-experience-for-lifetimes-beaches\/","title":{"rendered":"HSN &amp; A+E Networks to Offer Shopping Experience for Lifetime&#8217;s Beaches"},"content":{"rendered":"<p>NEW YORK: HSN and A+E Networks are launching a co-branded retail partnership with Lifetime\u2019s original movie <em>Beaches<\/em>, which is debuting on January 21.<\/p>\n<p>HSN home products will be featured in the film, which will help drive consumer engagement via a shoppable co-branded website. During the premiere broadcast, scheduled for 8 p.m., consumers will be reminded to visit mylifetime.com\/beaches to shop looks from the film. Starting on January 23, during the on-demand viewing experience on the <em>Beaches<\/em> movie website, users will be encouraged to click through and purchase the HSN home products featured in the beach house.<\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThis partnership with HSN shows that brand integrations can live organically outside of the traditional product-placement model that we have all become familiar with,\u201d said Peter Olsen, the executive VP of ad sales at A+E Networks. &#8220;By extending the collaboration outside of the film and allowing viewers to purchase the products they see in\u00a0<em>Beaches<\/em>, we are establishing a new relationship with our viewers that keeps the film\u2019s content top of mind throughout the viewing experience and beyond.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cHSN is thrilled to partner with A+E Networks&#8217; Lifetime to integrate our product assortment into the\u00a0<em>Beaches<\/em> film and create an innovative approach to shopping,\u201d said Bill Brand, HSN&#8217;s president. \u201cExtending the HSN experience to the Lifetime world is a key part of our distributed commerce strategy. These added access points allow customers to shop the collection as they watch the film, providing an unrivaled retail experience.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: HSN and A+E Networks are launching a co-branded retail partnership with Lifetime\u2019s original movie Beaches, which is debuting on January 21.<\/p>\n","protected":false},"author":350,"featured_media":7636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[103,1140,1141,148],"class_list":["post-7635","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ae-networks","tag-beaches","tag-hsn","tag-lifetime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HSN &amp; A+E Networks to Offer Shopping Experience for Lifetime&#039;s Beaches - TVUSA<\/title>\n<meta name=\"description\" content=\"NEW YORK: HSN and A+E Networks are launching a co-branded retail partnership with Lifetime\u2019s original movie Beaches, which is debuting on January 21.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/hsn-ae-networks-to-offer-shopping-experience-for-lifetimes-beaches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HSN &amp; A+E Networks to Offer Shopping Experience for Lifetime&#039;s Beaches - TVUSA\" \/>\n<meta property=\"og:description\" content=\"NEW YORK: HSN and A+E Networks are launching a co-branded retail partnership with Lifetime\u2019s original movie Beaches, which is debuting on January 21.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/hsn-ae-networks-to-offer-shopping-experience-for-lifetimes-beaches\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-19T12:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-19T12:30:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2015\/09\/BeachesHSN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/hsn-ae-networks-to-offer-shopping-experience-for-lifetimes-beaches\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/hsn-ae-networks-to-offer-shopping-experience-for-lifetimes-beaches\/\",\"name\":\"HSN &amp; 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