{"id":7567,"date":"2016-12-20T09:57:20","date_gmt":"2016-12-20T14:57:20","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/nielsen-to-acquire-tribune-medias-gracenote-for-560-million\/"},"modified":"2016-12-20T09:57:20","modified_gmt":"2016-12-20T14:57:20","slug":"nielsen-to-acquire-tribune-medias-gracenote-for-560-million","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nielsen-to-acquire-tribune-medias-gracenote-for-560-million\/","title":{"rendered":"Nielsen to Acquire Tribune Media’s Gracenote for $560 Million"},"content":{"rendered":"

NEW YORK: Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, which provides media and entertainment metadata.<\/p>\n

Through the transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content. Gracenote provides reference information for more than 12 million movie and television listings and 200 million music tracks. The transaction is expected to close during the first quarter of 2017.<\/p>\n

\u201cGracenote\u2019s metadata and content recognition technology fuels the interfaces of the major video, music and in-car infotainment systems that consumers engage with every day. This acquisition provides Nielsen with a significant asset in our mission of measuring and understanding consumer behavior,\u201d said Karthik Rao, the president of expanded verticals at Nielsen.<\/p>\n

\u201cFor the past decade, Gracenote has connected millions of people every day to the TV shows, sports, movies and music they love, making entertainment more accessible and discoverable,\u201d said John Batter, the CEO of Gracenote. \u201cWe are excited for the opportunity to take the next step with Nielsen and expand our global reach by continuing to deliver innovative, insights-based solutions to clients.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK: Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, which provides media and entertainment metadata.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1101,91,1102],"class_list":["post-7567","post","type-post","status-publish","format-standard","","category-top-stories","tag-gracenote","tag-nielsen","tag-tribune-media-company"],"yoast_head":"\nNielsen to Acquire Tribune Media's Gracenote for $560 Million - TVUSA<\/title>\n<meta name=\"description\" content=\"NEW YORK: Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, which provides media and entertainment metadata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/nielsen-to-acquire-tribune-medias-gracenote-for-560-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen to Acquire Tribune Media's Gracenote for $560 Million - 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