{"id":7309,"date":"2016-09-12T10:17:14","date_gmt":"2016-09-12T14:17:14","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/new-evp-in-place-for-nbcuniversals-games-digital-platforms-business\/"},"modified":"2016-09-12T14:05:33","modified_gmt":"2016-09-12T18:05:33","slug":"new-evp-in-place-for-nbcuniversals-games-digital-platforms-business","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/new-evp-in-place-for-nbcuniversals-games-digital-platforms-business\/","title":{"rendered":"New EVP in Place for NBCUniversal\u2019s Games &amp; Digital Platforms Business"},"content":{"rendered":"<p>UNIVERSAL CITY: Chris Heatherly has been named executive VP of worldwide games and digital platforms for NBCUniversal Brand Development.<\/p>\n<p>Heatherly will join NBCUniversal Brand Development September 30, and report directly to Vince Klaseus, the president of NBCUniversal Brand Development. NBCUniversal Brand Development\u2019s games and digital platforms business unit creates interactive gaming experiences and digital content for console, mobile and PC platforms that extend brand engagement with the company\u2019s franchises. The team is also responsible for business development opportunities utilizing NBCUniversal IP through apps, personalization and digital content.<\/p>\n<p>Most recently, Heatherly served as the senior VP and general manager for Disney\u2019s games and apps business since 2014.<\/p>\n<p>\u201cWith more than 20 years of experience in the consumer technology and games industry, Chris has an impressive history of expanding entertainment franchises into new interactive experiences and onto emerging digital platforms,\u201d said Klaseus. \u201cAs the new worldwide leader of our games and digital platforms team, he will drive strategic initiatives to broaden our games development and grow NBCUniversal\u2019s properties across digital platforms and emerging technologies.\u201d<\/p>\n<p>\u201cThis is such an exciting time to join NBCUniversal and the company\u2019s rapidly growing portfolio of IP has such enormous potential in games and digital,\u201d said Heatherly. \u201cI\u2019m thrilled to work with not only some of the most successful entertainment franchises in the world, but with such a diverse portfolio of properties that reaches such a wide audience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNIVERSAL CITY: Chris Heatherly has been named executive VP of worldwide games and digital platforms for NBCUniversal Brand Development.<\/p>\n","protected":false},"author":350,"featured_media":7310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[907,908],"class_list":["post-7309","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-chris-heatherly","tag-nbcuniversal-brand-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New EVP in Place for NBCUniversal\u2019s Games &amp; 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