{"id":7300,"date":"2016-09-02T10:07:12","date_gmt":"2016-09-02T14:07:12","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/report-u-s-ott-adoption-up-12-percent\/"},"modified":"2016-09-05T12:19:05","modified_gmt":"2016-09-05T16:19:05","slug":"report-u-s-ott-adoption-up-12-percent","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/report-u-s-ott-adoption-up-12-percent\/","title":{"rendered":"Report: U.S. OTT Adoption Up 12 Percent"},"content":{"rendered":"<p>DALLAS: OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data.<\/p>\n<p>Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.<\/p>\n<p>&#8220;We have seen a steady climb thus far in 2016,&#8221; said Brett Sappington, the senior director of research at Parks Associates. &#8220;With Hulu&#8217;s shift to a subscription-only approach, OTT video subscription penetration in the U.S. market will continue to rise through the end of this year.&#8221;<\/p>\n<p>The company&#8217;s OTT Video Market Tracker service shows Netflix, WWE Network and Hulu have the highest &#8220;Net Promoter Scores&#8221; among major OTT video services in the U.S. (Net Promoter Score measures the likelihood of subscribers recommending a product or service to others.)<\/p>\n<p>&#8220;Net Promoter Scores reveal the motivations behind many of the churn rates we are seeing,&#8221; added Ruby-Ren Bond, research analyst at Parks Associates. &#8220;For example, Hulu has a higher churn rate than Amazon, but its NPS is much stronger than Amazon&#8217;s. That indicates the retail side of Amazon&#8217;s Prime service is likely a strong[er] factor than the video service in retaining is subscribers.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.<\/p>\n","protected":false},"author":350,"featured_media":7301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[213,445],"class_list":["post-7300","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-ott","tag-parks-associates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report: U.S. OTT Adoption Up 12 Percent - TVUSA<\/title>\n<meta name=\"description\" content=\"OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/report-u-s-ott-adoption-up-12-percent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report: U.S. OTT Adoption Up 12 Percent - TVUSA\" \/>\n<meta property=\"og:description\" content=\"OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/report-u-s-ott-adoption-up-12-percent\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-02T14:07:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-05T16:19:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2015\/09\/Parks-Associates-OTT-Video-Services-with-highest-NPS-Scores.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/report-u-s-ott-adoption-up-12-percent\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/report-u-s-ott-adoption-up-12-percent\/\",\"name\":\"Report: U.S. OTT Adoption Up 12 Percent - TVUSA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2016-09-02T14:07:12+00:00\",\"dateModified\":\"2016-09-05T16:19:05+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"description\":\"OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. 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