{"id":7288,"date":"2016-08-29T09:48:07","date_gmt":"2016-08-29T13:48:07","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/hbo-att-extend-partnership-to-cover-all-platform\/"},"modified":"2016-08-29T13:07:22","modified_gmt":"2016-08-29T17:07:22","slug":"hbo-att-extend-partnership-to-cover-all-platform","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/hbo-att-extend-partnership-to-cover-all-platform\/","title":{"rendered":"HBO &amp; AT&amp;T Extend Partnership to Cover All Platforms"},"content":{"rendered":"<p>NEW YORK\/EL SEGUNDO: A new multiyear pact extends HBO&#8217;s premium content across all AT&amp;T products, including the soon-to-launch streaming service DIRECTV NOW.<\/p>\n<p>The agreement renews HBO&#8217;s existing contract with the AT&amp;T DIRECTV and U-verse services. HBO and CINEMAX content will also become available on DIRECTV NOW. As part of the agreement, DIRECTV and U-verse customers will continue to have access to HBO and CINEMAX content on linear TV, online and TV Everywhere apps.<\/p>\n<p>&#8220;Our agreement with HBO is groundbreaking in the pay-TV and wireless industries as well as the premium category,&#8221; said Dan York, the chief content officer for AT&amp;T. &#8220;With this agreement, we have created easy access to subscribe and consume HBO&#8217;s premium content across all of our platforms. We look forward to growing HBO and Max subscribers. This is a first-of-its-kind deal for both companies and a big win for consumers, building off AT&amp;T&#8217;s industry-leading scale as an HBO distributor for the benefit of our wireless, broadband and entertainment customer base.&#8221;<\/p>\n<p>&#8220;We are thrilled to extend and deepen our valued and long-standing relationship with AT&amp;T by announcing this groundbreaking agreement,&#8221; said Simon Sutton, the president of global distribution at HBO. &#8220;This deal will deliver the best in TV programming to viewers across AT&amp;T&#8217;s multiplatform experience. The entertainment landscape has evolved and we are excited to innovate on both AT&amp;T&#8217;s traditional and new platforms to further provide premium quality, extraordinary value and accessibility to viewers anywhere.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK\/EL SEGUNDO: A new multiyear pact extends HBO&#8217;s premium content across all AT&amp;T products, including the soon-to-launch streaming service DIRECTV NOW.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[183,901,117],"class_list":["post-7288","post","type-post","status-publish","format-standard","","category-top-stories","tag-att","tag-directv-now","tag-hbo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HBO &amp; AT&amp;T Extend Partnership to Cover All Platforms - TVUSA<\/title>\n<meta name=\"description\" content=\"NEW YORK\/EL SEGUNDO: A new multiyear pact extends HBO&#039;s premium content across all AT&amp;T products, including the soon-to-launch streaming service DIRECTV NOW.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/hbo-att-extend-partnership-to-cover-all-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HBO &amp; 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