LOS ANGELES: STX Entertainment has acquired Surreal, Inc., a producer and distributor of immersive content experiences and virtual reality.<\/p>\n
Surreal will operate as a division of STX, led by VR pioneers and Surreal co-founders Rick Rey and Andy Vick, who will serve as co-presidents of VR and immersive entertainment. The acquisition follows STX\u2019s recent significant strategic investments from Tencent and PCCW, among others.<\/p>\n
\u201cVirtual reality is exploding, and STX sees a unique opportunity to create one-of-a-kind content by pairing the world\u2019s biggest stars and storytellers with best-in-class VR capabilities,\u201d said\u00a0Sophie Watts, the president of STX Entertainment, who will oversee the new Surreal division<\/span>. \u201cRick and Andy have been leaders in redefining the entertainment experience, and we can\u2019t wait to get them in a room with all of our other premier partners. Our seamless integration allows for a platform-agnostic exchange of ideas and talent across film, television and emerging media, such that STX will become the number one destination for talent, brands and content creators seeking a way to create programming designed to play on every VR system.\u201d<\/p>\n \u201cWe founded Surreal with a mission to change the way people experience entertainment,\u201d said Rey. \u201cThere is no better place to bring that vision to life than at STX Entertainment. Imagine the possibilities for innovation when you have a virtual reality division sitting next to a motion picture and television group in a frictionless ecosystem of collaboration. Immersive content is not just a priority at STX\u2014it\u2019s now part of every major conversation. We are thrilled to be joining a forward-thinking and entrepreneurial new company.\u201d<\/p>\n \u201cAs part of STX, we will have the resources to move the needle in a way we haven\u2019t yet seen in the immersive content space,\u201d added Vick. \u201cWe are creating and thoughtfully programming a slate of compelling original content with A-list stars in front of and behind the camera. Audiences are searching for a reason to put on a headset, and that\u2019s exactly what we\u2019re going to give them.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" LOS ANGELES: STX Entertainment has acquired Surreal, Inc., a producer and distributor of immersive content experiences and virtual reality.<\/p>\n","protected":false},"author":350,"featured_media":7281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[895,896],"class_list":["post-7280","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-stx-entertainment","tag-surreal"],"yoast_head":"\n