{"id":7261,"date":"2016-08-17T10:56:27","date_gmt":"2016-08-17T14:56:27","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/keshet-studios-interscope-team-for-music-related-digital-video-content\/"},"modified":"2016-08-17T13:16:02","modified_gmt":"2016-08-17T17:16:02","slug":"keshet-studios-interscope-team-for-music-related-digital-video-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/keshet-studios-interscope-team-for-music-related-digital-video-content\/","title":{"rendered":"Keshet Studios & Interscope Team for Music-Related Digital Video Content"},"content":{"rendered":"

LOS ANGELES: Interscope Geffen A&M and Keshet Studios are working together on music-related original digital scripted and non-scripted video content.<\/p>\n

Interscope Geffen A&M is home to such popular artists as Eminem, Lady Gaga and Kendrick Lamar. The company will be working with the L.A.-based studio of Keshet International to develop, produce and distribute the new content, which is aimed at the Millennial audience. The multiyear, multi-series deal will focus primarily on digital platforms in the U.S. and throughout the world.<\/p>\n

The first project in development under the venture is Tracks<\/em>, a coming-of-age series mixing gritty drama with the real-world music scene. It follows five twentysomethings who find common ground in live music as they make their way through life\u2019s many unexpected turns.<\/p>\n

Interscope Geffen A&M’s CFO\u00a0and executive\u00a0VP of business development, Jeremy Erlich, said, \u201cWe\u2019re excited to partner with Keshet to produce innovative short- and long-form visual content to tell our artists\u2019 stories. This is part of our broader strategy to create high-value content and provide new and exciting opportunities for our artists.\u00a0Tracks<\/em> is truly an exciting new project which blends a scripted drama with live performances in an episodic show.\u201d<\/p>\n

Sebastian Burkhardt, the senior\u00a0VP of digital and acquisitions at Keshet International, commented, “The development of original digital programming that resonates with the cord-cutting Millennial audience is at the core of our strategy, and we see music and partnering with some of the hottest names in the record industry through Interscrope Geffen A&M as a key driver to making that happen. With our first joint project,\u00a0Tracks<\/em>, we are well on a path to success.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LOS ANGELES: Interscope Geffen A&M and Keshet Studios are working together on music-related original digital scripted and non-scripted video content.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[878,879],"class_list":["post-7261","post","type-post","status-publish","format-standard","","category-top-stories","tag-interscope-geffen-am","tag-keshet-studios"],"yoast_head":"\nKeshet Studios & Interscope Team for Music-Related Digital Video Content - TVUSA<\/title>\n<meta name=\"description\" content=\"LOS ANGELES: Interscope Geffen A&M and Keshet Studios are working together on music-related original digital scripted and non-scripted video content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/keshet-studios-interscope-team-for-music-related-digital-video-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keshet Studios & Interscope Team for Music-Related Digital Video Content - 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