{"id":7253,"date":"2016-08-12T09:43:07","date_gmt":"2016-08-12T13:43:07","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/snl-kagan-upbeat-10-year-outlook-on-u-s-cable-market\/"},"modified":"2016-08-15T09:45:52","modified_gmt":"2016-08-15T13:45:52","slug":"snl-kagan-upbeat-10-year-outlook-for-u-s-cable-market","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/snl-kagan-upbeat-10-year-outlook-for-u-s-cable-market\/","title":{"rendered":"SNL Kagan: &#8220;Upbeat&#8221; 10-Year Outlook for U.S. Cable Market"},"content":{"rendered":"<p>NEW YORK: Looking down the line at the next ten years, SNL Kagan has given a sunny outlook for what&#8217;s ahead in\u00a0the U.S. cable industry.<\/p>\n<p>Residential revenues are projected to increase from $108.38 billion in 2016 to $117.7 billion in 2026, or $9.32 billion over the ten-year period. Contributions from commercial services will help push total industry revenue from $130.57 billion in 2016 to $140.99 billion in 2016, or $10.42 billion over the ten-year span.<\/p>\n<p>The firm is projecting nice subscriber growth for the segment. Broadband subscriptions are forecast to increase by more than 8 million over the next ten years, reaching 71 million, and coming in at more than 1.6-times the number of video subscriptions.<\/p>\n<p>Basic video subscriptions, meanwhile, are projected to drop by a compound annual growth rate\u00a0(CAGR) of 1.5 percent to 45.4 million by 2026, slower than the 1.7 percent CAGR in last year&#8217;s ten-year projection.<\/p>\n<p>Regarding cord-shaving worries, SNL Kagan anticipates total revenues generated from residential video services\u2014combining basic cable and advanced services\u2014to fall at a CAGR of 0.5 percent over the next ten years, totaling $55 billion annually in 2026.<\/p>\n<p>Despite a decline in net subscribers, net advertising revenue is expected to grow at a 4.3 percent CAGR through 2026 to reach $6.3 billion.<\/p>\n<p>&#8220;Like many industries, cable isn&#8217;t immune to shifting preferences, but continued growth in broadband may propel revenue growth on both the residential and commercial end,&#8221; said Tony Lenoir and Ian Olgeirson, the SNL Kagan researchers behind the report. &#8220;Despite ongoing declines in video, the next ten years look pretty good for this sector.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking down the line at the next ten years, SNL Kagan has given a sunny outlook for what&#8217;s ahead in the U.S. cable industry. Residential revenues are projected to increase from $108.38 billion in 2016 to $117.7 billion in 2026, or $9.32 billion over the ten-year period.<\/p>\n","protected":false},"author":350,"featured_media":7254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[226],"class_list":["post-7253","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-snl-kagan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SNL Kagan: &quot;Upbeat&quot; 10-Year Outlook for U.S. Cable Market - TVUSA<\/title>\n<meta name=\"description\" content=\"Looking down the line at the next ten years, SNL Kagan has given a sunny outlook for what&#039;s ahead in the U.S. cable industry. Residential revenues are projected to increase from $108.38 billion in 2016 to $117.7 billion in 2026, or $9.32 billion over the ten-year period.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/snl-kagan-upbeat-10-year-outlook-for-u-s-cable-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SNL Kagan: &quot;Upbeat&quot; 10-Year Outlook for U.S. Cable Market - TVUSA\" \/>\n<meta property=\"og:description\" content=\"Looking down the line at the next ten years, SNL Kagan has given a sunny outlook for what&#039;s ahead in the U.S. cable industry. Residential revenues are projected to increase from $108.38 billion in 2016 to $117.7 billion in 2026, or $9.32 billion over the ten-year period.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/snl-kagan-upbeat-10-year-outlook-for-u-s-cable-market\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-12T13:43:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-15T13:45:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2015\/09\/Basic-Video-ARPU-2015-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/snl-kagan-upbeat-10-year-outlook-for-u-s-cable-market\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/snl-kagan-upbeat-10-year-outlook-for-u-s-cable-market\/\",\"name\":\"SNL Kagan: \\\"Upbeat\\\" 10-Year Outlook for U.S. Cable Market - TVUSA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2016-08-12T13:43:07+00:00\",\"dateModified\":\"2016-08-15T13:45:52+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"description\":\"Looking down the line at the next ten years, SNL Kagan has given a sunny outlook for what's ahead in the U.S. cable industry. 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