{"id":7243,"date":"2016-08-08T10:49:00","date_gmt":"2016-08-08T14:49:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/nbcuniversal-producing-original-shows-for-snapchat\/"},"modified":"2016-08-08T10:49:34","modified_gmt":"2016-08-08T14:49:34","slug":"nbcuniversal-producing-original-shows-for-snapchat","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nbcuniversal-producing-original-shows-for-snapchat\/","title":{"rendered":"NBCUniversal Producing Original Shows for Snapchat"},"content":{"rendered":"

NEW YORK: NBCUniversal is producing original episodic shows for Snapchat through a multiyear content and advertising partnership, with The Voice on Snapchat<\/em> slated to premiere this month.<\/p>\n

NBC\u2019s The Voice<\/em> and E! Entertainment\u2019s E! News<\/em> will be the first NBCUniversal brands to develop customized shows to air on Snapchat Discover as part of the new partnership. The Voice on Snapchat<\/em> will debut on August 22 as part of a five-episode short-form series. It will feature coaches Miley Cyrus, Alicia Keys, Adam Levine and Blake Shelton, as well as user-submitted performance videos, which will be reviewed by the coaches for the chance to appear during the broadcast premiere of the new season of The Voice<\/em> on September 19.<\/p>\n

E! News<\/em> will debut a weekly Snapchat series beginning September 8. The Rundown<\/em>, hosted by E! News<\/em> correspondent Erin Lim, will offer a humorous take on all things pop culture. The show will also feature new, exclusive segments from E! News<\/em> that will only be seen on Snapchat.<\/p>\n

These series will be followed by original shows from NBC\u2019s The Tonight Show Starring Jimmy Fallon<\/em> and Saturday Night Live<\/em>, along with programming from NBCUniversal\u2019s portfolio of entertainment, news, sports and Hispanic brands. The partnership is part of NBCUniversal\u2019s new digital and mobile-first initiative to make original premium content more accessible to fans across platforms.<\/p>\n

The agreement expands Snapchat\u2019s existing partner portfolio, which includes content and coverage from media and entertainment brands worldwide. NBCUniversal is one of the first partners to reimagine TV franchises and produce them specifically for Snapchat and a mobile-first audience. As part of the agreement, NBCUniversal will develop and sell advertising packages incorporating Snapchat\u2019s expanded set of advertising products into its sponsorship, mobile and video offerings.<\/p>\n

\u201cNBCUniversal is committed to tapping into its talent, resources and reach to be the leader in delivering mobile-first premium content,\u201d said Ron Lamprecht, the executive VP of business development and digital distribution at NBCUniversal. \u201cFrom entertainment to news and sports, NBCUniversal has an unparalleled lineup and Snapchat is the perfect partner to help us reach millions of fans where they are every day.\u201d<\/p>\n

\u201cBy partnering with Snapchat, we can combine the largest, most creative portfolio in television with a technology platform that\u2019s evolving and complementing how we engage with audiences,\u201d said Linda Yaccarino, the chairman of advertising sales and client partnerships at NBCUniversal. \u201cFor our advertisers, this means being associated with premium content in a new and compelling format, and creating a connection that lasts long after your snap disappears.\u201d<\/p>\n

\u201cWe\u2019re thrilled to be partnering with NBCUniversal to bring Snapchatters a marquee video experience featuring some of entertainment\u2019s most respected and widely watched brands,\u201d said Nick Bell, the VP of content at Snapchat. \u201cTogether with NBCUniversal, we believe there is a huge creative and commercial opportunity around mobile-first programming and are excited to bring these future formats to our community.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK: NBCUniversal is producing original episodic shows for Snapchat through a multiyear content and advertising partnership, with The Voice on Snapchat slated to premiere this month.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[854,841,206,507,855,856,857,858],"class_list":["post-7243","post","type-post","status-publish","format-standard","","category-top-stories","tag-e-entertainment","tag-e-news","tag-nbcuniversal","tag-snapchat","tag-snapchat-discover","tag-the-rundown","tag-the-voice","tag-the-voice-on-snapchat"],"yoast_head":"\nNBCUniversal Producing Original Shows for Snapchat - TVUSA<\/title>\n<meta name=\"description\" content=\"NEW YORK: NBCUniversal is producing original episodic shows for Snapchat through a multiyear content and advertising partnership, with The Voice on Snapchat slated to premiere this month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/nbcuniversal-producing-original-shows-for-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBCUniversal Producing Original Shows for Snapchat - TVUSA\" \/>\n<meta property=\"og:description\" content=\"NEW YORK: NBCUniversal is producing original episodic shows for Snapchat through a multiyear content and advertising partnership, with The Voice on Snapchat slated to premiere this month.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/nbcuniversal-producing-original-shows-for-snapchat\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-08T14:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-08T14:49:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/nbcuniversal-producing-original-shows-for-snapchat\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/nbcuniversal-producing-original-shows-for-snapchat\/\",\"name\":\"NBCUniversal Producing Original Shows for Snapchat - TVUSA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2016-08-08T14:49:00+00:00\",\"dateModified\":\"2016-08-08T14:49:34+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"description\":\"NEW YORK: NBCUniversal is producing original episodic shows for Snapchat through a multiyear content and advertising partnership, with The Voice on Snapchat slated to premiere this month.\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/nbcuniversal-producing-original-shows-for-snapchat\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvusa\/nbcuniversal-producing-original-shows-for-snapchat\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/nbcuniversal-producing-original-shows-for-snapchat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvusa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NBCUniversal Producing Original Shows for Snapchat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/\",\"name\":\"TVUSA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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