{"id":7202,"date":"2016-07-26T09:52:32","date_gmt":"2016-07-26T13:52:32","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/the-cws-justin-rosenblatt-joins-pop-as-programming-exec\/"},"modified":"2016-07-26T13:47:03","modified_gmt":"2016-07-26T17:47:03","slug":"the-cws-justin-rosenblatt-joins-pop-as-programming-exec","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/the-cws-justin-rosenblatt-joins-pop-as-programming-exec\/","title":{"rendered":"The CW&#8217;s Justin Rosenblatt Joins Pop as Programming Exec"},"content":{"rendered":"<p>LOS ANGELES: Justin Rosenblatt, a programming executive at The CW, has been named executive VP of original programming and development at U.S. network Pop.<\/p>\n<p>Rosenblatt will join Pop in September, reporting to its president, Brad Schwartz. Rosenblatt will succeed Paul Adler in the role, who announced his decision to leave following a 16-year tenure and the completion of the network&#8217;s rebrand. Adler will continue to serve as a consulting producer at Pop for select projects.<\/p>\n<p>In Rosenblatt&#8217;s current role as senior VP of alternative programming at The CW, he oversees all elements of development and current programming, including the re-imagination of <em>Whose Line Is It Anyway<\/em> and the upcoming re-launch of <em>MADtv<\/em>. Prior to joining The CW, Rosenblatt served as senior director of series development and programming for MTV2.<\/p>\n<p>&#8220;Justin is the perfect executive to build upon our network&#8217;s rapid growth, with bold new original programming that breaks through the clutter and resonates with passionate fans and younger, socially-engaged viewers,&#8221; said Schwartz. &#8220;His experience from The CW and MTV Networks in both scripted and unscripted programming is exactly what we need for the next phase of our evolution.<\/p>\n<p>&#8220;He will join Pop at an optimal time, taking over the reins from Paul, who has had a remarkable run at the network and has been a great leader and contributor to our successes,&#8221; Schwartz continued.<\/p>\n<p>&#8220;Pop has done an extraordinary job rebranding itself and is well-positioned as one of the fastest growing networks, supported by two industry-leading parent companies, CBS and Lionsgate,&#8221; said Rosenblatt. &#8220;I&#8217;m fired up to be part of Pop&#8217;s evolution and creating the next generation of brand-defining content for the network.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES: Justin Rosenblatt, a programming executive at The CW, has been named executive VP of original programming and development at U.S. network Pop.<\/p>\n","protected":false},"author":291,"featured_media":7203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[811,812,414],"class_list":["post-7202","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-justin-rosenblatt","tag-pop","tag-the-cw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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