{"id":7133,"date":"2016-06-28T10:29:59","date_gmt":"2016-06-28T14:29:59","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/nfl-lexus-enter-sponsorship-deal-for-thursday-night-football\/"},"modified":"2016-06-28T15:34:39","modified_gmt":"2016-06-28T19:34:39","slug":"nfl-lexus-enter-sponsorship-deal-for-thursday-night-football","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nfl-lexus-enter-sponsorship-deal-for-thursday-night-football\/","title":{"rendered":"NFL &amp; Lexus Enter Sponsorship Deal for Thursday Night Football"},"content":{"rendered":"<p>NEW YORK: Lexus has signed on to be the presenting sponsor of Thursday Night Football\u2019s halftime show in 2016, entering a deal with NFL Media, CBS and NBC Sports.<\/p>\n<p>This will be the fifth season as the title sponsor of the <em>Lexus Halftime Show<\/em> for Thursday Night Football on NFL Network, but the first time the luxury car\u2019s brand will be extended across three broadcasters. CBS and NBC are each scheduled to broadcast five Thursday Night Football games in 2016, with all games simulcast on NFL Network. NFL Network is also scheduled to air eight other matchups, including two Saturday games and two Sunday games. Twitter will stream the ten Thursday Night Football games broadcast by CBS and NBC and simulcast by NFL Network, providing free, live-streaming video.<\/p>\n<p>\u201cThe <em>Lexus Halftime Show<\/em> sponsorship on Thursday Night Football gives us the opportunity to reach a premium, live-viewing audience in a contextually relevant way by incorporating high-impact NFL content,\u201d said Brian Smith, the VP of Lexus marketing. \u201cWe\u2019re pleased to renew this partnership with CBS and NFL Network, which now includes NBC, [for] the Thursday night franchise.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Lexus has signed on to be the presenting sponsor of Thursday Night Football\u2019s halftime show in 2016, entering a deal with NFL Media, CBS and NBC Sports.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[239,745,150,546],"class_list":["post-7133","post","type-post","status-publish","format-standard","","category-top-stories","tag-cbs","tag-lexus","tag-nbc-sports","tag-nfl-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NFL &amp; Lexus Enter Sponsorship Deal for Thursday Night Football - TVUSA<\/title>\n<meta name=\"description\" content=\"NEW YORK: Lexus has signed on to be the presenting sponsor of Thursday Night Football\u2019s halftime show in 2016, entering a deal with NFL Media, CBS and NBC Sports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/nfl-lexus-enter-sponsorship-deal-for-thursday-night-football\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFL &amp; Lexus Enter Sponsorship Deal for Thursday Night Football - TVUSA\" \/>\n<meta property=\"og:description\" content=\"NEW YORK: Lexus has signed on to be the presenting sponsor of Thursday Night Football\u2019s halftime show in 2016, entering a deal with NFL Media, CBS and NBC Sports.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/nfl-lexus-enter-sponsorship-deal-for-thursday-night-football\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-28T14:29:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-28T19:34:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/nfl-lexus-enter-sponsorship-deal-for-thursday-night-football\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/nfl-lexus-enter-sponsorship-deal-for-thursday-night-football\/\",\"name\":\"NFL &amp; 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