{"id":7075,"date":"2016-06-03T08:55:39","date_gmt":"2016-06-03T12:55:39","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/warner-bros-establishes-digital-networks-division\/"},"modified":"2016-06-03T08:55:39","modified_gmt":"2016-06-03T12:55:39","slug":"warner-bros-establishes-digital-networks-division","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/warner-bros-establishes-digital-networks-division\/","title":{"rendered":"Warner Bros. Establishes Digital Networks Division"},"content":{"rendered":"<p>BURBANK: Warner Bros. has formed a new division dedicated to building the studio\u2019s owned digital and OTT video services.<\/p>\n<p>Warner Bros. Digital Networks will bolster the company\u2019s owned OTT activities, including DramaFever and Warner Archive Instant, an SVOD service offering classic Warner Bros. titles. It will also manage the company\u2019s investments in the gamer network Machinima; Uninterrupted, the partnership with LeBron James and Maverick Carter; and Ellen Digital Ventures, a partnership with Ellen DeGeneres. The unit will be working to expand Warner Bros.\u2019 OTT footprint by launching new offerings, growing current company-owned services and forming strategic alliances.<\/p>\n<p>Warner Bros. Digital Networks will be led by Craig Hunegs, who adds the title of president of Warner Bros. Digital Networks to his current responsibilities as president of business and strategy for Warner Bros. Television Group. Hunegs reports to Kevin Tsujihara, the chairman and CEO of Warner Bros.<\/p>\n<p>\u201cIn today\u2019s on-demand world, OTT gives us a really effective means to directly provide consumers the programming they want,\u201d said Tsujihara. \u201cBy forming Warner Bros. Digital Networks, we\u2019ll be able to operate more nimbly as we continue to develop and deliver on our digital strategy which will complement our industry-leading distribution business.\u201d<\/p>\n<p>Hunegs\u00a0added, \u201cWarner Bros. has a tremendous opportunity to have a more direct relationship with our audiences. We&#8217;re building a great team and we&#8217;re off to a strong start developing new streaming services. We&#8217;ll have more to announce in the coming months.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BURBANK: Warner Bros. has formed a new division dedicated to building the studio\u2019s owned digital and OTT video services.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[691,692],"class_list":["post-7075","post","type-post","status-publish","format-standard","","category-top-stories","tag-warner-bros","tag-warner-bros-digital-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warner Bros. 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