{"id":6969,"date":"2016-04-29T12:57:18","date_gmt":"2016-04-29T16:57:18","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/snapchat-partners-with-nbc-for-olympics-coverage\/"},"modified":"2016-04-29T12:57:18","modified_gmt":"2016-04-29T16:57:18","slug":"snapchat-partners-with-nbc-for-olympics-coverage","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/snapchat-partners-with-nbc-for-olympics-coverage\/","title":{"rendered":"Snapchat Partners with NBC for Olympics Coverage"},"content":{"rendered":"<p>STAMFORD: NBC Olympics and Snapchat are partnering up for coverage of this summer\u2019s 2016 Rio Olympics and the U.S. Olympic Team Trials, which will include daily \u201cLive Stories\u201d and an NBC Rio Olympic Discover channel.<\/p>\n<p>The Live Story experiences and Discover channel will be available to Snapchat users in the U.S. for more than two weeks around the Games. NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed. The Live Stories will allow Snapchat users attending select U.S. Olympic Team Trial competitions and the Rio Games to contribute through photo and video Snaps to one collective, Snapchat-curated story. The NBC Rio Olympic channel on Snapchat Discover will generate content that covers all aspects of the Games, co-produced by Buzzfeed\u2019s team on the ground.<\/p>\n<p>\u201cWe are thrilled to be working closely with Snapchat on extending the stories and excitement of the Rio Olympics to their large, dynamic, and socially active audience,\u201d said Gary Zenkel, the president of NBC Olympics. \u201cAnd who better to partner with to produce content for that audience than Buzzfeed, perhaps the most creative producers in the social content space.\u201d<\/p>\n<p>\u201cThrough this partnership with NBC Olympics, we\u2019re able give our Snapchat community the opportunity to dive in and experience the world\u2019s largest sporting event right on their phones,\u201d added Ben Schwerin, the director of partnerships at Snapchat. \u201cWe know Snapchatters will love being a part of the Live Story action and learning more about the Games while browsing the Discover channel.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>STAMFORD: NBC Olympics and Snapchat are partnering up for coverage of this summer\u2019s 2016 Rio Olympics and the U.S. Olympic Team Trials, which will include daily \u201cLive Stories\u201d and an NBC Rio Olympic Discover channel.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[224,582,507],"class_list":["post-6969","post","type-post","status-publish","format-standard","","category-top-stories","tag-nbc","tag-olympics","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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