{"id":6910,"date":"2016-04-11T13:08:45","date_gmt":"2016-04-11T17:08:45","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/nbcu-unveils-partners-for-the-secret-life-of-pets\/"},"modified":"2016-04-11T14:10:06","modified_gmt":"2016-04-11T18:10:06","slug":"nbcu-chrysler-launch-co-branded-campaign-for-secret-life-of-pets","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nbcu-chrysler-launch-co-branded-campaign-for-secret-life-of-pets\/","title":{"rendered":"NBCU &amp; Chrysler Launch Co-Branded Campaign for Secret Life of Pets"},"content":{"rendered":"<p>NEW YORK: NBCUniversal is partnering with the Chrysler brand, Universal Pictures and Illumination Entertainment to launch the all-new 2017 Chrysler Pacifica and Illumination and Universal\u2019s <em>The Secret Life of Pets<\/em>\u00a0movie, which hits theaters on July 8.<\/p>\n<p>The wide-reaching initiative includes multi-episode custom content pieces created by NBCUniversal&#8217;s Content Innovation Agency, Universal Pictures and Illumination that will feature such NBCU talent as Seth Meyers (<em>Late Night<\/em>) and his dog, Frisbee. They will air across the company&#8217;s networks and social platforms, as well as on BuzzFeed and Vox Media.<\/p>\n<p>Beginning\u00a0today, the custom content will premiere on NBC&#8217;s <em>TODAY<\/em>\u00a0and then across the NBCU portfolio. Content featuring the Pacifica, animation from <em>The Secret Life of Pets<\/em> and NBCU talent will appear on Golf Channel, NBCSN, Sprout and USA Network. The launch campaign will conclude tonight with a live ad featuring Meyers on <em>Late Night with Seth Meyers<\/em> and another original content piece, as well as the debut\u00a0of the brand-new trailer for <em>The Secret Life of Pets<\/em>.<\/p>\n<p>\u201cThe opportunity to partner with NBCUniversal to create engaging content featuring talent from across its diverse television network portfolio presented a strong media platform with incredible reach to tell the story of the all-new 2017 Chrysler Pacifica,\u201d said Olivier Francois, the chief marketing officer of FCA \u2013 Global. \u201cLeveraging the unprecedented level of functionality, versatility and technology of the vehicle, including our UConnect theater, together with <em>The Secret Life of Pets<\/em>, a film for mom, dad and their children, is the perfect combination to introduce audiences to the all-new Chrysler Pacifica as the ultimate family vehicle.\u201d<\/p>\n<p>The program also extends to NBCU\u2019s digital and social platforms and will feature content from the campaign and will take advantage of the company\u2019s Social Synch program. Telemundo\u2019s <em>Un Nuevo Dia<\/em> will activate its digital properties to feature the content. BuzzFeed and Vox Media will also create their own unique and engaging content beginning today.<\/p>\n<p>\u201cThis unprecedented partnership represents how NBCUniversal is able to tap into assets across our company, from film to distribution, to deliver our advertisers audiences with incredible scale,\u201d added Linda Yaccarino, the chairman of advertising sales and client partnerships at NBCUniversal. \u201cWe were thrilled that Chrysler entrusted us with developing a breakthrough campaign for their biggest launch of the year, and we couldn\u2019t be happier to join with <em>The Secret Life of Pets<\/em> as our partner.\u201d<\/p>\n<p>The campaign continues tomorrow with the rollout of three additional branded content pieces featuring Meyers and the all-new 2017 Chrysler Pacifica, which will air across NBCUniversal\u2019s channels and digital pages. The custom content, as well as <em>The Secret Life of Pets<\/em> trailer, will appear on Fandango for the entirety of the campaign, which runs through\u00a0July.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: NBCUniversal is partnering with the Chrysler brand, Universal Pictures and Illumination Entertainment to launch the all-new 2017 Chrysler Pacifica and Illumination and Universal\u2019s The Secret Life of Pets movie, which hits theaters on July 8.<\/p>\n","protected":false},"author":479,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[513,514,206,515,516],"class_list":["post-6910","post","type-post","status-publish","format-standard","","category-top-stories","tag-chrysler","tag-illumination-entertainment","tag-nbcuniversal","tag-the-secret-life-of-pets","tag-universal-pictures"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBCU &amp; 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