{"id":6903,"date":"2016-04-02T06:44:16","date_gmt":"2016-04-02T10:44:16","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/wwe-strikes-snapchat-partnership\/"},"modified":"2016-04-02T07:44:18","modified_gmt":"2016-04-02T11:44:18","slug":"wwe-strikes-snapchat-partnership","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/wwe-strikes-snapchat-partnership\/","title":{"rendered":"WWE Strikes Snapchat Partnership"},"content":{"rendered":"
STAMFORD: WWE and Snapchat have entered into a partnership that kicks off tomorrow at WrestleMania<\/em>.<\/p>\n Snapchat will cover WrestleMania<\/em>, which takes place this Sunday, April 3, via a Live Story. WrestleMania<\/em> will also air live around the world on WWE Network at 7 p.m.<\/p>\n Fans will have the opportunity to contribute video and photo Snaps to one collective WrestleMania Live Story. The Snaps submitted from WrestleMania<\/em> will be curated and packaged by Snapchat into a video that is available globally to Snapchat\u2019s more than 100 million daily users.<\/p>\n Additional WWE events will be covered via Snapchat Live Stories through the multiyear pact.<\/p>\n \u201cWe are thrilled to partner with Snapchat and provide our fans with a new way to experience WrestleMania<\/em>,\u201d said Jayar Donlan, WWE’s senior VP of digital and social content. \u201cThe Snapchat Live Story allows WWE fans to share their stories from our annual pop culture extravaganza and dive into the live action of WrestleMania<\/em> in more ways, and from more perspectives, than ever before.\u201d<\/p>\n \u201cBy partnering with WWE for our coverage of WrestleMania<\/em> and future events, we are able to bring Snapchatters and WWE fans new and old even closer to the action and behind-the-scenes of some of the biggest events in sports and entertainment,\u201d said Ben Schwerin, the director of partnerships at Snapchat.<\/p>\n Separately, WWE announced a new docuseries, Holy Foley<\/em>, coming to the WWE Network. Produced by Trooper Entertainment\u00a0in association with Lionsgate, the 10×30-minute family\u00a0reality\u00a0series is slated to premiere in August. It takes a behind-the-scenes look into the life of\u00a0WWE Hall of Famer, husband and father\u00a0Mick Foley\u00a0and his relationship with his daughter Noelle.<\/p>\n \u201cI am excited to give fans a behind-the-scenes look into the Foley family life,\u201d said Foley. \u201cHoly Foley<\/em>\u00a0will be filled with surprises, lots of drama and moments that will make you laugh out loud.\u201d<\/p>\n \u201cIt\u2019s an honor to be working with\u00a0WWE\u00a0Hall of Famer\u00a0Mick Foley,\u00a0and I\u2019m very happy to be collaborating with WWE on this series,\u201d\u00a0said executive producer\u00a0Dave Caplan.<\/p>\n \u201cAs a leader in supplying premium content\u00a0to digital platforms,\u00a0we\u00a0are very pleased to once again partner with\u00a0WWE and bring this fun family series to\u00a0WWE Network,\u201d\u00a0said Jennifer O\u2019Connell, the executive VP of alternative programming at Lionsgate\u00a0Television.\u00a0\u00a0\u201cHoly Foley<\/em>\u00a0is\u00a0an exciting way to give\u00a0the WWE Universe\u00a0a unique behind-the-scenes look\u00a0into the Foley family.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" STAMFORD: WWE and Snapchat have entered into a partnership that kicks off tomorrow at WrestleMania.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[507,508,509],"class_list":["post-6903","post","type-post","status-publish","format-standard","","category-top-stories","tag-snapchat","tag-wrestlemania","tag-wwe"],"yoast_head":"\n