{"id":6867,"date":"2016-03-21T11:28:29","date_gmt":"2016-03-21T15:28:29","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/nbcu-launches-branded-content-studio\/"},"modified":"2016-03-21T11:28:29","modified_gmt":"2016-03-21T15:28:29","slug":"nbcu-launches-branded-content-studio","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nbcu-launches-branded-content-studio\/","title":{"rendered":"NBCU Launches Branded Content Studio"},"content":{"rendered":"<p>NEW YORK: NBCUniversal has established The NBCU Content Studio, which will serve as a developer and producer of original content on behalf of its advertising partners.<\/p>\n<p>The studio will create content for advertisers that is tailored for each individual platform. It will allow clients to take advantage of NBCUniversal\u2019s storytelling expertise, data, insights, distribution partnerships and massive scale. The NBCU Content Studio will tap into NBCUniversal\u2019s creative and content community of writers, directors, talent as well as its network of production partners. The content will be distributed on NBCUniversal and outside platforms.<\/p>\n<p>\u201cBranded content is becoming increasingly more important as advertisers seek scaled opportunities to break out of the clutter in today\u2019s crowded media landscape. We have a long history of working with national marketers to reach diverse audiences with custom creative content we develop for clients,\u201d said John Harrobin, the chief marketing officer for advertising sales at NBCUniversal. \u201cThe NBCU Content Studio makes it easier to bring clients the unique ideas and opportunities that only our portfolio of networks and talent can provide. Combined with our massive reach, distribution and advanced audience targeting capabilities, we now have another way to solve our brand partners\u2019 needs, and enable them to build long term value with their customers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: NBCUniversal has established The NBCU Content Studio, which will serve as a developer and producer of original content on behalf of its advertising partners.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[206,436],"class_list":["post-6867","post","type-post","status-publish","format-standard","","category-top-stories","tag-nbcuniversal","tag-the-nbcu-content-studio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBCU Launches Branded Content Studio - TVUSA<\/title>\n<meta name=\"description\" content=\"NEW YORK: NBCUniversal has established The NBCU Content Studio, which will serve as a developer and producer of original content on behalf of its advertising partners.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/nbcu-launches-branded-content-studio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBCU Launches Branded Content Studio - 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