\n\tATLANTA: Turner Broadcasting has unveiled Courageous, a branded content studio that will focus on multimedia "super stories" as well as long-form flagship series.<\/p>\n
\n\tThe studio will produce relevant storytelling that meets the marketing objectives of advertising partners. Courageous content will then have the capability to be distributed across CNN's global portfolio of linear and digital properties as well as optimized for success on social platforms. All Courageous custom content will be exclusively created by the Courageous team and clearly labeled as sponsored.<\/p>\n
\n\tCourageous is headed by VP and group creative director Otto Bell, who joined CNN to lead the studio in March. Bell most recently served as the creative director of OgilvyEntertainment.<\/p>\n
\n\t"Now we can offer marketers the opportunity to harness the value proposition of CNN like never before," said Dan Riess, Turner's executive VP of integrated marketing and branded content. "CNN is the most trusted name in news1. It has two fully distributed television networks as well as CNN Airport Network, one of the largest digital and social audiences in the world and a true global footprint. Combine all of this with CNN's video storytelling heritage and it's clear why Courageous is an important step as we build on Turner's existing content marketing capabilities for our clients."<\/p>\n
\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"
ATLANTA: Turner Broadcasting has unveiled Courageous, a branded content studio that will focus on multimedia "super stories" as well as long-form flagship series. The studio will produce relevant storytelling that meets the marketing objectives of advertising partners. Courageous content will then have the capability to be distributed across CNN's global portfolio of linear and digital …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6364","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\n