\n\tNEW YORK\/LOS ANGELES: Fullscreen has acquired McBeard, which creates custom content for social media for brands such as Netflix, Warner Bros. and 20th Century Fox.<\/p>\n
\n\tMcBeard works across such platforms as Facebook, Twitter, Instagram, Tumblr, Pinterest and Snapchat, creating customized content for a range of brands. Its client roster includes Coca-Cola, 20th Century Fox, Sony Pictures, Mary Kay, NBCUniversal, Warner Bros., Mattel and Netflix. McBeard also collaborates with Fullscreen on the AT&T programs @SummerBreak<\/em> and SnapperHero<\/em>, the first scripted series produced for Snapchat. McBeard will operate as a fully integrated subsidiary of Fullscreen.<\/p>\n \n\t“The way people consume content today is dramatically different, so it’s important to create differently in order to reach them,” said George Strompolos, the founder and CEO of Fullscreen. “The McBeard team has mastered the art and science of creating social content that people love to engage with and share. This acquisition gives Fullscreen and our partners the ability to reach people across every social platform through compelling native content and storytelling at scale. We’re thrilled to welcome Alan, Alec and the McBeard team to Fullscreen.”<\/p>\n \n\t“Fullscreen and McBeard have a shared vision, that successful branded social content must first serve fans,” added Alan Beard, co-founder and CEO of McBeard. “We’ve grown fast by assembling a team of social media enthusiasts who create branded content at scale, and Fullscreen’s resources will allow us to grow even faster.”<\/p>\n \n\tCo-founder and CCO Alec McNayr added, “This allows us to instantly serve our clients better, bolster our video production and media buying offerings, and integrate with Fullscreen’s world-class influencer network.”<\/p>\n","protected":false},"excerpt":{"rendered":" NEW YORK\/LOS ANGELES: Fullscreen has acquired McBeard, which creates custom content for social media for brands such as Netflix, Warner Bros. and 20th Century Fox. McBeard works across such platforms as Facebook, Twitter, Instagram, Tumblr, Pinterest and Snapchat, creating customized content for a range of brands. Its client roster includes Coca-Cola, 20th Century Fox, Sony …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6305","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\n