{"id":6245,"date":"2015-04-03T00:00:00","date_gmt":"2015-04-03T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2015\/04\/03\/nielsen-rebrands-online-campaign-ratings-to-encompass-mobile\/"},"modified":"2015-04-03T00:00:00","modified_gmt":"2015-04-03T00:00:00","slug":"nielsen-rebrands-online-campaign-ratings-to-encompass-mobile","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nielsen-rebrands-online-campaign-ratings-to-encompass-mobile\/","title":{"rendered":"Nielsen Rebrands Online Campaign Ratings to Encompass Mobile"},"content":{"rendered":"

\n\tNEW YORK: Nielsen is repositioning its digital measurement product, currently named Nielsen Online Campaign Ratings, as Nielsen Digital Ad Ratings, reflecting that the service also measures audiences using mobile devices.<\/p>\n

\n\tThe digital measurement solution provides ratings stats on a campaign’s full digital audience across computers, tablets and smartphones. Nielsen believes that the new name better describes its total "digital view," which includes mobile.<\/p>\n

\n\t“The enhancements we’re making to Nielsen Digital Ad Ratings are about simplicity, and reflect Nielsen’s ability to grow and adapt our services to meet the needs of clients,” said Megan Clarken, the executive VP of global product leadership at Nielsen. “As part of our ongoing effort to measure Total Audience, we will continue to evolve our offerings to provide the most accurate picture of the consumer wherever, whenever and however they view content.”<\/p>\n

\n\tNielsen Digital Ad Ratings also gives users the option to view new, expanded demographics from Experian and Nielsen—including estimated household income, race\/ethnicity, family size and education level—and has an enhanced user interface that features new functionality and visualizations in an effort to make the user experience more "intuitive and insightful."<\/p>\n

\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK: Nielsen is repositioning its digital measurement product, currently named Nielsen Online Campaign Ratings, as Nielsen Digital Ad Ratings, reflecting that the service also measures audiences using mobile devices. The digital measurement solution provides ratings stats on a campaign’s full digital audience across computers, tablets and smartphones. Nielsen believes that the new name better …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6245","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\nNielsen Rebrands Online Campaign Ratings to Encompass Mobile<\/title>\n<meta name=\"description\" content=\"Nielsen Rebrands Online Campaign Ratings to Encompass Mobile. 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