{"id":6056,"date":"2014-12-04T00:00:00","date_gmt":"2014-12-04T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/12\/04\/nielsen-linear-tv-viewing-slips-streaming-continues-to-rise\/"},"modified":"2014-12-04T00:00:00","modified_gmt":"2014-12-04T00:00:00","slug":"nielsen-linear-tv-viewing-slips-streaming-continues-to-rise","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nielsen-linear-tv-viewing-slips-streaming-continues-to-rise\/","title":{"rendered":"Nielsen: Linear TV Viewing Slips, Streaming Continues to Rise"},"content":{"rendered":"<p>\n\tNEW YORK: According to a new report from Nielsen, online video streaming viewing went up 60 percent year-on-year in the third quarter, while traditional TV viewing slid 4 percent during the same period.<\/p>\n<p>\n\tNielsen&#039;s latest <em>Total Audience Report<\/em> finds that Americans&#039; average daily time spent watching live TV decreased by 12 minutes to 4 hours and 32 minutes in Q3. The amount of time spent on time-shifted viewing rose to 30 minutes, up from 28 minutes reported in the year-ago period. Time spent using the Internet increased to 1 hour and 6 minutes, up from just 1 hour in Q3 2013, while time spent using a smartphone rose to 1 hour and 33 minutes, up from 1 hour and 10 minutes.<\/p>\n<p>\n\tDigital video usage surged in the period, from 6 hours and 41 minutes reported in Q3 2013 to 10 hours and 42 minutes in Q3 2014.<\/p>\n<p>\n\tDemographically, TV viewing by those in the 18-to-49 age group went down 3 percent and digital viewing for everyone, including adults over the age of 55, gained 50 percent.<\/p>\n<p>\n\t&quot;Declines in traditional TV viewing have us all searching for the audience, trying to explain the shift away from viewing and away from content,&quot; said Dounia Turrill, the senior VP of insights at Nielsen. &quot;Increased opportunities for content discovery on digital platforms, through over the top services, or through media companies&rsquo; providing their content online, accessible across an array of devices, all provide a vast media playground for the consumer who is now in control of what they watch and when they watch it.&quot;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: According to a new report from Nielsen, online video streaming viewing went up 60 percent year-on-year in the third quarter, while traditional TV viewing slid 4 percent during the same period. Nielsen&#039;s latest Total Audience Report finds that Americans&#039; average daily time spent watching live TV decreased by 12 minutes to 4 hours &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6056","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen: Linear TV Viewing Slips, Streaming Continues to Rise<\/title>\n<meta name=\"description\" content=\"Nielsen: Linear TV Viewing Slips, Streaming Continues to Rise . NEW YORK, December 4: According to a new report from Nielsen, online video streaming viewing went up 60 percent year-on-year in the third quarter, while traditional TV viewing slid 4 percent during the same period.. 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