{"id":6034,"date":"2014-11-13T00:00:00","date_gmt":"2014-11-13T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/11\/13\/nbcu-one-direction-sign-cross-platform-pact-to-promote-new-album\/"},"modified":"2014-11-13T00:00:00","modified_gmt":"2014-11-13T00:00:00","slug":"nbcu-one-direction-sign-cross-platform-pact-to-promote-new-album","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nbcu-one-direction-sign-cross-platform-pact-to-promote-new-album\/","title":{"rendered":"NBCU &amp; One Direction Sign Cross-Platform Pact to Promote New Album"},"content":{"rendered":"<p>\n\tNEW YORK: NBCUniversal (NBCU) has entered into an exclusive comprehensive partnership with One Direction for the November 17 global launch of the pop band&#039;s latest studio album,<em> Four<\/em>.<\/p>\n<p>\n\tThe agreement includes the band&#039;s first-ever U.S. network special, <em>One Direction: The TV Special<\/em>, which will air on December 23 at 8 p.m. on NBC. A live performance from Universal Orlando Resort&#039;s CityWalk is slated for broadcast on&nbsp;<em>Today<\/em>&nbsp;and <em>Un Nuevo Dia<\/em> on November 17. There will also be worldwide competitions for fans to win tickets to the previously mentioned performance and a special private performance at the Universal Studios Florida Music Plaza the following day.<\/p>\n<p>\n\tFans visiting Universal Orlando Resort on November 17 and 18 can ride the Hollywood Rip Ride Rockit, a themed roller coaster featuring music from One Direction, and attend a special Universal Cinematic Spectacular nighttime show led by the band. Guests inside Universal Studios can visit the One Direction in Orlando Fan Zone on Park Avenue. Cabana Bay Beach Resort guests will have the chance to attend an exclusive album listening pool party on November 16 at 7 p.m., and can also sign up for specially recorded wake-up calls from members of the band.<\/p>\n<p>\n\tExclusive interviews and news about <em>Four <\/em>will be featured across NBCU&#039;s entertainment news platforms <em>Access Hollywood<\/em>, <em>E! News<\/em> and on Telemundo&#039;s <em>Un Nuevo Dia<\/em>. U.S. promotional partners involved in sending fans to Orlando include Amazon, Clear Channel, Vevo, <em>Seventeen<\/em> magazine, Rue 21 and Claire&#039;s, as well as the <em>Just Dance<\/em> video game.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: NBCUniversal (NBCU) has entered into an exclusive comprehensive partnership with One Direction for the November 17 global launch of the pop band&#039;s latest studio album, Four. The agreement includes the band&#039;s first-ever U.S. network special, One Direction: The TV Special, which will air on December 23 at 8 p.m. on NBC. A live &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6034","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBCU &amp; One Direction Sign Cross-Platform Pact to Promote New Album<\/title>\n<meta name=\"description\" content=\"NBCU &amp; One Direction Sign Cross-Platform Pact to Promote New Album. NEW YORK, November 13: NBCUniversal (NBCU) has entered into an exclusive comprehensive partnership with One Direction for the November 17 global launch of the pop band&#039;s latest studio album, Four.. Author - Joanna Padovano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/nbcu-one-direction-sign-cross-platform-pact-to-promote-new-album\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBCU &amp; One Direction Sign Cross-Platform Pact to Promote New Album\" \/>\n<meta property=\"og:description\" content=\"NBCU &amp; One Direction Sign Cross-Platform Pact to Promote New Album. 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