{"id":5984,"date":"2014-10-22T00:00:00","date_gmt":"2014-10-22T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/10\/22\/adobe-nielsen-align-for-cross-platform-analytics\/"},"modified":"2014-10-22T00:00:00","modified_gmt":"2014-10-22T00:00:00","slug":"adobe-nielsen-align-for-cross-platform-analytics","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/adobe-nielsen-align-for-cross-platform-analytics\/","title":{"rendered":"Adobe & Nielsen Align for Cross-Platform Analytics"},"content":{"rendered":"

\n\tSAN JOSE\/NEW YORK: Adobe and Nielsen have entered into a strategic alliance in an effort to deliver the industry's first comprehensive, cross-platform system for measuring online TV, video and digital content across the web and apps.<\/p>\n

\n\tThe collaboration will integrate Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime, which provides digital analytics and online TV delivery platforms. As a result, both companies will jointly market Nielsen's Digital Content Ratings, Powered by Adobe, which will deliver analytics and content metrics. Customers will have comparable metrics to measure audiences accurately and consistently across all major devices, including desktops, smartphones, tablets, game consoles and OTT boxes.<\/p>\n

\n\t“Online TV consumption is at an all time high and Adobe and Nielsen are two leaders coming together to standardize audience measurement for digital content,” said Brad Rencher, the senior VP and general manager for digital marketing at Adobe. “Major media companies and broadcasters already depend on Adobe to bring TV across screens and better understand digital viewer engagement. Once complete, our partnership with Nielsen will provide analytics tied with ratings—benefiting advertisers, media companies and consumers alike.”<\/p>\n

\n\t“This alliance is expected to accelerate the adoption of consistent and comprehensive measurement in digital,” added Megan Clarken, the executive VP of global product leadership at Nielsen. “By integrating our technologies, together we’ll be able to offer our customers a more seamless and efficient way to plan and deliver against their audiences.”<\/p>\n","protected":false},"excerpt":{"rendered":"

SAN JOSE\/NEW YORK: Adobe and Nielsen have entered into a strategic alliance in an effort to deliver the industry's first comprehensive, cross-platform system for measuring online TV, video and digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime, which provides digital analytics …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5984","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\nAdobe & Nielsen Align for Cross-Platform Analytics<\/title>\n<meta name=\"description\" content=\"Adobe & Nielsen Align for Cross-Platform Analytics. 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