{"id":5966,"date":"2014-10-11T00:00:00","date_gmt":"2014-10-11T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/10\/11\/nielsen-admits-to-technical-error-in-ratings-measurement\/"},"modified":"2014-10-11T00:00:00","modified_gmt":"2014-10-11T00:00:00","slug":"nielsen-admits-to-technical-error-in-ratings-measurement","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nielsen-admits-to-technical-error-in-ratings-measurement\/","title":{"rendered":"Nielsen Admits to &#8216;Technical Error&#8217; in Ratings Measurement"},"content":{"rendered":"<p>\n\tNEW YORK: Nielsen says it has discovered a &quot;technical error&quot; that impacted its measurement of U.S. broadcast network ratings since the beginning of March.<\/p>\n<p>\n\tIn a statement, Nielsen said that &quot;recent ratings irregularities&quot; prompted an internal investigation of its own systems. A &quot;technical error&quot; was discovered on October 6. The company said the error was introduced on March 2 and was &quot;generally imperceptible&quot; until the fall season premiere week, when it saw particularly high viewing levels.<\/p>\n<p>\n\t&quot;As a result, small amounts of viewing for some national broadcast networks and syndicators were misattributed,&quot; Nielsen said. Cable networks and local TV ratings were not affected.<\/p>\n<p>\n\tA software fix has been implemented so that all data going forward is correct, the company stated. Nielsen will also reprocess data beginning from August 18, and is &quot;conducting an impact analysis to determine whether additional weeks should be reprocessed. We will work closely with our clients and the industry to provide updates as soon as possible.&quot;<\/p>\n<p>\n\tThe problem was attributed to &ldquo;all other tuning with code&rdquo; (AOT with code) content, which Nielsen says represents a tiny fraction of viewing minutes credited nationally. &quot;In the vast majority of cases, the impact is small; in a handful of cases, the impact is more significant.&quot;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Nielsen says it has discovered a &quot;technical error&quot; that impacted its measurement of U.S. broadcast network ratings since the beginning of March. In a statement, Nielsen said that &quot;recent ratings irregularities&quot; prompted an internal investigation of its own systems. A &quot;technical error&quot; was discovered on October 6. The company said the error was &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5966","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen Admits to &#039;Technical Error&#039; in Ratings Measurement<\/title>\n<meta name=\"description\" content=\"Nielsen Admits to &#039;Technical Error&#039; in Ratings Measurement. NEW YORK, October 11: Nielsen says it has discovered a &quot;technical error&quot; that impacted its measurement of U.S. broadcast network ratings since the beginning of March.. 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