{"id":5901,"date":"2014-08-25T00:00:00","date_gmt":"2014-08-25T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/08\/25\/massive-social-media-campaign-prepared-for-prime-time-emmys\/"},"modified":"2014-08-25T00:00:00","modified_gmt":"2014-08-25T00:00:00","slug":"massive-social-media-campaign-prepared-for-prime-time-emmys","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/massive-social-media-campaign-prepared-for-prime-time-emmys\/","title":{"rendered":"Massive Social Media Campaign Prepared for Prime-Time Emmys"},"content":{"rendered":"<p>\n\tUNIVERSAL CITY: NBC has teamed up with the Television Academy and NBCUniversal Networks to provide a robust social media presence for tonight&rsquo;s 66th Emmy Awards, which is set to air live at 8 p.m.<\/p>\n<p>\n\tThe deal includes the participation of <em>Access Hollywood<\/em>, E! and the&nbsp;<em>Today<\/em>&nbsp;show, along with event host Seth Meyers and his <em>Late Night<\/em> team. The live social media interaction is scheduled to start on the red carpet, where <em>Access Hollywood<\/em> will use a special zip-line camera capturing footage to be featured in the preshow and on NBC&rsquo;s Twitter account. Additionally, content from E!&rsquo;s Glam Cam will be viewable online at Eonline.com and on air, with a <em>Live from the Red Carpet<\/em> live stream on Eonline featuring the hosts answering viewer questions submitted in real time via social. <em>Parks and Recreation<\/em> star Retta will also be acting as Twitter&#039;s official correspondent, posting comments during the red carpet and actual show.<\/p>\n<p>\n\tMeanwhile,&nbsp;the&nbsp;<em>Today<\/em>&nbsp;show&nbsp;will set up a Vine 360 station, capturing video content that will be shown on the program&rsquo;s social accounts. Facebook has partnered up with the official preshow and <em>Access Hollywood<\/em>, becoming the first broadcast partner to use the Facebook Mentions Box on the red carpet. Celebrities will stop by the red-carpet preshow and the host will click on their name. The talent then shakes a device and one of the pre-loaded questions for that particular person will appear, with the star taping a quick video response to the question for <em>Access Hollywood<\/em>&rsquo;s Facebook page. That social media platform will also have a selfie station capturing photos that will be shared on NBC&#039;s official Facebook page.<\/p>\n<p>\n\tTwitter will also partner with Yahoo! to bring their Signature Mirror to the carpet, tweeting celebrity pictures from the Yahoo TV handles. NBC&rsquo;s social handles will be live tweeting and sharing exclusive photos of the winning moments, both during the show and backstage. In addition, there will be a Twitter GIF booth backstage for winners and presenters. Finally, this year&rsquo;s Backstage LIVE! is slated to include real-time social media content and a Spanish-language translated director&#039;s cut, a first for the event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNIVERSAL CITY: NBC has teamed up with the Television Academy and NBCUniversal Networks to provide a robust social media presence for tonight&rsquo;s 66th Emmy Awards, which is set to air live at 8 p.m. The deal includes the participation of Access Hollywood, E! and the&nbsp;Today&nbsp;show, along with event host Seth Meyers and his Late Night &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5901","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Massive Social Media Campaign Prepared for Prime-Time Emmys<\/title>\n<meta name=\"description\" content=\"Massive Social Media Campaign Prepared for Prime-Time Emmys. UNIVERSAL CITY, August 25: NBC has teamed up with the Television Academy and NBCUniversal Networks to provide a robust social media presence for tonight\u00e2\u0080\u0099s 66th Emmy Awards, which is set to air live at 8 p.m.. Author - Joel Marino\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/massive-social-media-campaign-prepared-for-prime-time-emmys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Massive Social Media Campaign Prepared for Prime-Time Emmys\" \/>\n<meta property=\"og:description\" content=\"Massive Social Media Campaign Prepared for Prime-Time Emmys. UNIVERSAL CITY, August 25: NBC has teamed up with the Television Academy and NBCUniversal Networks to provide a robust social media presence for tonight\u00e2\u0080\u0099s 66th Emmy Awards, which is set to air live at 8 p.m.. Author - Joel Marino\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/massive-social-media-campaign-prepared-for-prime-time-emmys\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-25T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"World Screen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Screen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/massive-social-media-campaign-prepared-for-prime-time-emmys\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/massive-social-media-campaign-prepared-for-prime-time-emmys\/\",\"name\":\"Massive Social Media Campaign Prepared for Prime-Time Emmys\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2014-08-25T00:00:00+00:00\",\"dateModified\":\"2014-08-25T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\"},\"description\":\"Massive Social Media Campaign Prepared for Prime-Time Emmys. 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