{"id":5767,"date":"2014-06-11T00:00:00","date_gmt":"2014-06-11T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/06\/11\/additional-licensees-for-nbcs-the-biggest-loser\/"},"modified":"2014-06-11T00:00:00","modified_gmt":"2014-06-11T00:00:00","slug":"additional-licensees-for-nbcs-the-biggest-loser","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/additional-licensees-for-nbcs-the-biggest-loser\/","title":{"rendered":"Additional Licensees for NBC’s The Biggest Loser"},"content":{"rendered":"

\n\tNEW YORK: NBC’s reality series The Biggest Loser<\/em> has teamed up with several licensees to release a slew of healthy-living products during the first half of this year.<\/p>\n

\n\tThe latest licensing deals include agreements with Kind Kitchen for cooking utensils such as non-stick pans, woks, aprons, baking mats, pie plates and more; a partnership with House Food for branded bags of noodles in spaghetti, fettuccine and angel hair shapes; and a co-promotion with Duda Farm Fresh Foods for branded celery and Grimmway Farms for branded carrots.<\/p>\n

\n\tThese new licensees join a roster of companies that have already teamed up with the weight-loss franchise. Established deals include fitness equipment from Jacob’s Ladder, specialized lines of healthy-food items from 5 Star Foods and General Mills, and home-fitness DVDs distributed by Lionsgate, among others.<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK: NBC’s reality series The Biggest Loser has teamed up with several licensees to release a slew of healthy-living products during the first half of this year. The latest licensing deals include agreements with Kind Kitchen for cooking utensils such as non-stick pans, woks, aprons, baking mats, pie plates and more; a partnership with …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5767","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\nAdditional Licensees for NBC's The Biggest Loser<\/title>\n<meta name=\"description\" content=\"Additional Licensees for NBC's The Biggest Loser. 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