\n\tNEW YORK: WE tv has officially dropped the word "women" from its name, focusing instead on the word "we" and its relation to a socially networked world.<\/p>\n
\n\tThe network is expanding its focus on the broader, more universal implications of the word "we" in a connected and social world. The network has developed a new design strategy to go along with this that uses the network logo to communicate key brand attributes. The logo is the word "we" underscored by a bar that serves as a signature design element. The bar will be used to call out key words and phrases like awe<\/u>some, powe<\/u>rful and twe<\/u>et.<\/p>\n
\n\t“When we looked at our name and brand, we realized instantly that the word ‘WE’ is an ideal reflection of the socially networked world we live in today,” said Marc Juris, WE tv's president. “The idea of ‘WE’ as all of us—sharing common interests and experiences—is a powerful and universal theme which drives connection, conversation, collaboration and community. It creates an ideal platform to position the network at the center of the rapidly evolving multi-screen universe.”
\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"
NEW YORK: WE tv has officially dropped the word "women" from its name, focusing instead on the word "we" and its relation to a socially networked world. The network is expanding its focus on the broader, more universal implications of the word "we" in a connected and social world. The network has developed a new …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5749","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\n