{"id":5670,"date":"2014-05-01T00:00:00","date_gmt":"2014-05-01T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/05\/01\/hulu-to-up-content-marketing-spending\/"},"modified":"2014-05-01T00:00:00","modified_gmt":"2014-05-01T00:00:00","slug":"hulu-to-up-content-marketing-spending","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/hulu-to-up-content-marketing-spending\/","title":{"rendered":"Hulu to Up Content Marketing Spending"},"content":{"rendered":"<p>\n\tNEW YORK: At its Upfront presentation to advertisers yesterday, Hulu revealed that it will triple its content marketing budget to showcase its original series, which include the just renewed <em>Deadbeat<\/em> from Lionsgate.<\/p>\n<p>\n\tMike Hopkins, the streaming platform&#039;s CEO, also announced that the subscription service Hulu Plus has topped the 6-million mark. Hopkins listed Hulu original series as one of the key drivers of the service&#039;s gains. <em>Deadbeat<\/em> has emerged as one of the service&#039;s most-watched shows, prompting its renewal. Hulu has also set return dates for <em>The Awesomes<\/em>, <em>Quick Draw<\/em> and <em>East Los High<\/em>. The platform has already premiered season two of <em>Moone Boy<\/em> and its first kids&#039; show, <em>Doozers<\/em>. &quot;It&rsquo;s not enough for us to simply invest in acquiring and producing great shows,&quot; Hopkins said. &quot;We want to make sure viewers know where to find them&mdash;only on Hulu and Hulu Plus. To that end, over the next year,&nbsp;we will more than triple our content marketing spend to grow awareness for, and interest in, Hulu Originals.&quot;<\/p>\n<p>\n\tHulu also showcased three new options for advertisers: the in-stream purchase unit, launched with Pizza Hut; cross-platform interactive ads, rolling out with Corona Extra; and the Hulu 360 Ad, for mobile devices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: At its Upfront presentation to advertisers yesterday, Hulu revealed that it will triple its content marketing budget to showcase its original series, which include the just renewed Deadbeat from Lionsgate. Mike Hopkins, the streaming platform&#039;s CEO, also announced that the subscription service Hulu Plus has topped the 6-million mark. Hopkins listed Hulu original &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5670","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hulu to Up Content Marketing Spending<\/title>\n<meta name=\"description\" content=\"Hulu to Up Content Marketing Spending. NEW YORK, May 1: At its Upfront presentation to advertisers yesterday, Hulu revealed that it will triple its content marketing budget to showcase its original series, which include the just renewed Deadbeat from Lionsgate.. 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