{"id":5655,"date":"2014-04-28T00:00:00","date_gmt":"2014-04-28T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/04\/28\/magna-global-revises-u-s-ad-forecast-upward\/"},"modified":"2014-04-28T00:00:00","modified_gmt":"2014-04-28T00:00:00","slug":"magna-global-revises-u-s-ad-forecast-upward","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/magna-global-revises-u-s-ad-forecast-upward\/","title":{"rendered":"Magna Global Revises U.S. Ad Forecast Upward"},"content":{"rendered":"<p>\n\tNEW YORK: Magna Global is forecasting that U.S. media owners&#039; advertising revenues will grow by 6 percent this year to $168 billion, an increase from its previous forecast of 5.5 percent, thanks to the World Cup, mid-term elections and other non-recurring events taking place in 2014.<\/p>\n<p>\n\tThe key drivers include an improved economic outlook in the U.S. and incremental ad spend from the Sochi Olympics, mid-term elections, the World Cup and communication on health insurance following the implementation of the Affordable Care Act in various states.<\/p>\n<p>\n\tTV is expected to benefit the most from these non-recurring 2014 events, with advertising revenue growth of 8.3 percent after a stagnate 2013.<\/p>\n<p>\n\tWith economic recovery and decreasing unemployment, Magna Global is expecting underlying ad growth to accelerate further in 2015, up 4.6 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Magna Global is forecasting that U.S. media owners&#039; advertising revenues will grow by 6 percent this year to $168 billion, an increase from its previous forecast of 5.5 percent, thanks to the World Cup, mid-term elections and other non-recurring events taking place in 2014. The key drivers include an improved economic outlook in &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5655","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Magna Global Revises U.S. Ad Forecast Upward<\/title>\n<meta name=\"description\" content=\"Magna Global Revises U.S. Ad Forecast Upward . NEW YORK, April 28: Magna Global is forecasting that U.S. media owners&#039; advertising revenues will grow by 6 percent this year to $168 billion, an increase from its previous forecast of 5.5 percent, thanks to the World Cup, mid-term elections and other non-recurring events taking place in 2014. . 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