{"id":5524,"date":"2014-02-24T00:00:00","date_gmt":"2014-02-24T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/02\/24\/nbcu-xerox-team-for-cross-portfolio-campaign\/"},"modified":"2014-02-24T00:00:00","modified_gmt":"2014-02-24T00:00:00","slug":"nbcu-xerox-team-for-cross-portfolio-campaign","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nbcu-xerox-team-for-cross-portfolio-campaign\/","title":{"rendered":"NBCU &amp; Xerox Team for Cross-Portfolio Campaign"},"content":{"rendered":"<p>\n\tNEW YORK: NBCUniversal (NBCU) and Xerox have entered a year-long cross-portfolio partnership involving a new original video series called <em>30 Seconds to Know<\/em>.<\/p>\n<p>\n\tProduced by NBCU&#039;s news and sports networks, <em>30 Seconds to Know<\/em> is meant to explain complex topics in a fast and easy format. The multiplatform&nbsp;program is exclusively sponsored by Xerox, which is represented by GroupM&#039;s MEC Global. It includes 30-second segments focused on such daily headlines as &quot;Why Does the Price of Gas Fluctuate?&quot; and &quot;How Should You Analyze Your Golf Round?&quot;&nbsp;<em>30 Seconds to Know<\/em> is now running on NBC News, MSNBC, CNBC, NBCSN and Golf Channel. Topics vary by network. Each channel will also link to content from other participating brands.<\/p>\n<p>\n\t&quot;People today consume content on the go. They want easy, digestible information to become better informed about wide ranging topics,&quot; said Seth Winter, the executive VP of news and sports advertising sales group at NBCUniversal. &quot;Simplifying how audiences consume news pairs well with Xerox&#039;s commitment to help businesses simplify the way people work. And, we are able to scale the multiplatform initiative across our newly formed &#039;Live Programming&#039; group and reach audiences wherever they consume content.&quot;<\/p>\n<p>\n\t&quot;We were impressed with NBCUniversal&#039;s integrated approach to media sponsorship across their various platforms,&quot; added Barbara Basney, the VP of global advertising and media for Xerox Corporation. &quot;We&#039;re able to ensure brand consistency across the key networks we advertise on most&mdash;news and sports. This, coupled with the straightforward concept of <em>30 Seconds to Know<\/em> aligns our company&#039;s business focus on simplifying complexity.&quot;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: NBCUniversal (NBCU) and Xerox have entered a year-long cross-portfolio partnership involving a new original video series called 30 Seconds to Know. Produced by NBCU&#039;s news and sports networks, 30 Seconds to Know is meant to explain complex topics in a fast and easy format. The multiplatform&nbsp;program is exclusively sponsored by Xerox, which is &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5524","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBCU &amp; Xerox Team for Cross-Portfolio Campaign<\/title>\n<meta name=\"description\" content=\"NBCU &amp; Xerox Team for Cross-Portfolio Campaign. NEW YORK, February 24: NBCUniversal (NBCU) and Xerox have entered a year-long cross-portfolio partnership involving a new original video series called 30 Seconds to Know.. 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