{"id":5453,"date":"2014-01-17T00:00:00","date_gmt":"2014-01-17T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/01\/17\/nbc-sets-up-facebook-partnership-for-olympics-coverage\/"},"modified":"2014-01-17T00:00:00","modified_gmt":"2014-01-17T00:00:00","slug":"nbc-sets-up-facebook-partnership-for-olympics-coverage","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nbc-sets-up-facebook-partnership-for-olympics-coverage\/","title":{"rendered":"NBC Sets Up Facebook Partnership for Olympics Coverage"},"content":{"rendered":"<p>\n\tSTAMFORD: NBC Olympics is collaborating with Facebook for coverage of the upcoming XXII Olympic Winter Games in Sochi, Russia.<\/p>\n<p>\n\tThe two companies will work to leverage NBC&#039;s Olympics content on Facebook to drive conversation about the games on the social networking platform. The NBC Olympics page on Facebook will feature stories from the athletes, along with providing a forum for fans to ask questions to NBC Olympics commentator and gold medalist Sarah Hughes during the regular prime-time coverage of figure skating performances. The page will also feature up-to-date news and information and will engage fans with polls, photo galleries, trivia and shareable images.<\/p>\n<p>\n\t&quot;Building off of our successful collaboration for the London Olympics, we have expanded our relationship to better serve Olympic fans&#039; insatiable appetite for Games&#039; content,&quot; said Gary Zenkel, the president of NBC Olympics. &quot;All with an eye on driving viewership to our multi-platform coverage, we will use our unique access to all aspects of the Sochi Games to ignite the Olympic conversation and engagement on Facebook.&quot;<\/p>\n<p>\n\t&quot;The Olympics is the world&#039;s premiere sporting event. People will use Facebook and Instagram to connect and share with their friends and the global community in real-time,&quot; added Justin Osofsky, the VP of partnerships and operations at Facebook. &quot;Our partnership will help NBC Olympics to use the Facebook and Instagram platforms to connect directly with their viewers to enhance the viewing and digital experiences.&quot;<\/p>\n<p>\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>STAMFORD: NBC Olympics is collaborating with Facebook for coverage of the upcoming XXII Olympic Winter Games in Sochi, Russia. The two companies will work to leverage NBC&#039;s Olympics content on Facebook to drive conversation about the games on the social networking platform. The NBC Olympics page on Facebook will feature stories from the athletes, along &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5453","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBC Sets Up Facebook Partnership for Olympics Coverage<\/title>\n<meta name=\"description\" content=\"NBC Sets Up Facebook Partnership for Olympics Coverage . STAMFORD, January 17: NBC Olympics is collaborating with Facebook for coverage of the upcoming XXII Olympic Winter Games in Sochi, Russia.. 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