{"id":5421,"date":"2014-01-06T00:00:00","date_gmt":"2014-01-06T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2014\/01\/06\/groupm-to-launch-advanced-television-unit\/"},"modified":"2014-01-06T00:00:00","modified_gmt":"2014-01-06T00:00:00","slug":"groupm-to-launch-advanced-television-unit","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/groupm-to-launch-advanced-television-unit\/","title":{"rendered":"GroupM to Launch Advanced Television Unit"},"content":{"rendered":"<p>\n\tNEW YORK: GroupM has set up a new innovative TV business unit, Modi Media, which will be led by Michael Bologna.<\/p>\n<p>\n\tBologna currently serves as GroupM&#039;s director of emerging communications, a position that is being folded into the new role at Modi Media.<\/p>\n<p>\n\tThe unit will cover four areas: digital content distribution, addressable TV, hyper-local TV and interactive TV.<\/p>\n<p>\n\t&ldquo;We are preparing for a world of media consumption and advertising message delivery that is radically different from what we see today,&rdquo; said Kelly Clark, the CEO of GroupM North America. &ldquo;Data and technology are driving enormous change in the structure and the economics of the television business, and it&rsquo;s critical that we are ready to help clients navigate the new landscape. Modi Media will develop powerful advanced TV solutions for advertisers.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: GroupM has set up a new innovative TV business unit, Modi Media, which will be led by Michael Bologna. Bologna currently serves as GroupM&#039;s director of emerging communications, a position that is being folded into the new role at Modi Media. The unit will cover four areas: digital content distribution, addressable TV, hyper-local &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5421","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GroupM to Launch Advanced Television Unit<\/title>\n<meta name=\"description\" content=\"GroupM to Launch Advanced Television Unit . NEW YORK, January 6: GroupM has set up a new innovative TV business unit, Modi Media, which will be led by Michael Bologna. . 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