\n\tNEW YORK: El Rey Network and General Motors have entered into an alliance for 2014 that will see exclusive automotive integrations featured in all the network's original programming.<\/p>\n
\n\tThe agreement kicks off with the upcoming Robert Rodriguez project From Dusk Till Dawn: The Series<\/em>, which will feature a number of GM vehicles. The cross-platform campaign will be supported across all of El Rey Network's TV, digital and social media channels.<\/p>\n \n\tMichael Finn, El Rey Network's senior VP of sales and marketing, said: "We are truly excited to enter into this year-long partnership with GM which allows their vehicles to be built into El Rey Network’s programs by a filmmaker that has been delivering dynamic, action-packed entertainment programming for years.” NEW YORK: El Rey Network and General Motors have entered into an alliance for 2014 that will see exclusive automotive integrations featured in all the network's original programming. The agreement kicks off with the upcoming Robert Rodriguez project From Dusk Till Dawn: The Series, which will feature a number of GM vehicles. The cross-platform campaign …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5402","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\n
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\n\tRobert Rodriguez, El Rey Network’s founder and chairman, added: “We are thrilled to collaborate and innovate in this way with General Motors. We look forward to creating breakthrough content that elevates and strengthens GM's brand awareness, leverages our storytelling expertise and engages our audience to help GM realize their goals. This alliance will drive conversation and entice consumers to learn more about their extraordinary products through a highly visual, cinematic experience."
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\n\tSteve Tihanyi, GM’s general director of marketing alliances and branded entertainment, noted: "At GM we are committed to transforming the industry by working with partners whose creativity and insight are a match for our core brands. GM has always been boldly imaginative and forward thinking so we are excited about working closely with Robert Rodriguez and El Rey Network to communicate our very unique brand proposition in a like-minded environment-one that caters to the taste and minds of our unique and passionate customers.”<\/p>\n","protected":false},"excerpt":{"rendered":"