{"id":5392,"date":"2013-12-16T00:00:00","date_gmt":"2013-12-16T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2013\/12\/16\/kantar-u-s-ad-spending-down-in-q3-2013\/"},"modified":"2013-12-16T00:00:00","modified_gmt":"2013-12-16T00:00:00","slug":"kantar-u-s-ad-spending-down-in-q3-2013","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/kantar-u-s-ad-spending-down-in-q3-2013\/","title":{"rendered":"Kantar: U.S. Ad Spending Down in Q3 2013"},"content":{"rendered":"<p>\n\tNEW YORK: Total advertising expenditures in the third quarter declined 1.9 percent from last year, finishing the period at $34 billion, according to Kantar Media.<\/p>\n<p>\n\tThe quarter faced a tough comparison, though, from the Olympics and election year spending in 2012. Without the benefit of an Olympics event, network TV expenditure in Q3 fell 17.9 percent compared to a year ago. Spot TV dipped 15 percent, largely due to the reduction from political ads.<\/p>\n<p>\n\tHowever, other segments of the TV sector did show healthy gains. Spanish-language TV ad spending rose 9.9 percent, thanks to more hours of soccer programming on Hispanic networks. Spending on cable TV was up 5.1 percent; this area continues to get a boost from a increasing expansion of ad time.<\/p>\n<p>\n\tFor the year-to-date period of January though September, total spending on advertising increased 0.7 percent, reaching $102.5 billion.<\/p>\n<p>\n\t&ldquo;Comparisons against Q3 of 2012 are skewed by last year&rsquo;s record-breaking Summer Olympic and political campaign ad spending, which artificially boosted the market,&rdquo; said Jon Swallen, the chief research officer at Kantar Media North America. &ldquo;Remove that incremental money from the year-ago base and spending in Q3 2013 was up 2.5 to 3 percent. This is more indicative of how the ad market is currently performing.&rdquo;<\/p>\n<p>\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Total advertising expenditures in the third quarter declined 1.9 percent from last year, finishing the period at $34 billion, according to Kantar Media. The quarter faced a tough comparison, though, from the Olympics and election year spending in 2012. Without the benefit of an Olympics event, network TV expenditure in Q3 fell 17.9 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5392","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kantar: U.S. Ad Spending Down in Q3 2013<\/title>\n<meta name=\"description\" content=\"Kantar: U.S. Ad Spending Down in Q3 2013. NEW YORK, December 16: Total advertising expenditures in the third quarter declined 1.9 percent from last year, finishing the period at $34 billion, according to Kantar Media. . 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