{"id":5367,"date":"2013-11-26T00:00:00","date_gmt":"2013-11-26T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2013\/11\/26\/david-lang-climbs-the-ranks-at-mindshare\/"},"modified":"2013-11-26T00:00:00","modified_gmt":"2013-11-26T00:00:00","slug":"david-lang-climbs-the-ranks-at-mindshare","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/david-lang-climbs-the-ranks-at-mindshare\/","title":{"rendered":"David Lang Climbs the Ranks at Mindshare"},"content":{"rendered":"<p>\n\tNEW YORK: Mindshare has elevated David Lang, president of Mindshare Entertainment (MSE), to the role of chief content officer for North America.<\/p>\n<p>\n\tAs chief content officer, Lang will work under Colin Kinsella, the CEO for North America. He will collaborate with Bob Ivins and Jordan Bitterman, both of whom were recently promoted at the company, to chief data officer and chief strategy officer, respectively.<\/p>\n<p>\n\tLang will also continue to serve as president of Mindshare Entertainment (MSE), where he and the team are credited with the creation of &quot;In the MotherHood,&quot; the first-ever online branded entertainment campaign to be picked up by broadcast TV.<\/p>\n<p>\n\t&quot;David embodies the media agency of the future&hellip;one that not only understands where and when to market content, but how best to create it,&quot; noted Kinsella. &quot;Having come to Mindshare as an Emmy Award-winning television producer, David is a first-rate story teller and an expert at weaving data and insights into content. In creating this position at Mindshare and having recently created the first chief data officer role for any media agency with Bob Ivins at the helm, we are amongst the first and only agencies to empower these capacities to reach the full potential of real-time marketing.&quot;<\/p>\n<p>\n\t&quot;The advertising and content space has evolved exponentially over the last seven years,&quot; added Lang. &quot;The most effective media campaigns need big data to understand the consumer, entertainment expertise to develop a compelling story and the technology to deliver it rapidly and with impact. With industry-leading resources in all three areas, we are empowered to constantly break new ground and continually redefine the content space.&quot;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Mindshare has elevated David Lang, president of Mindshare Entertainment (MSE), to the role of chief content officer for North America. As chief content officer, Lang will work under Colin Kinsella, the CEO for North America. He will collaborate with Bob Ivins and Jordan Bitterman, both of whom were recently promoted at the company, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5367","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>David Lang Climbs the Ranks at Mindshare<\/title>\n<meta name=\"description\" content=\"David Lang Climbs the Ranks at Mindshare. NEW YORK, November 26: Mindshare has elevated David Lang, president of Mindshare Entertainment (MSE), to the role of chief content officer for North America.. 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