{"id":5227,"date":"2013-09-24T00:00:00","date_gmt":"2013-09-24T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2013\/09\/24\/groupm-entertainment-teams-up-with-alloy-digital\/"},"modified":"2013-09-24T00:00:00","modified_gmt":"2013-09-24T00:00:00","slug":"groupm-entertainment-teams-up-with-alloy-digital","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/groupm-entertainment-teams-up-with-alloy-digital\/","title":{"rendered":"GroupM Entertainment Teams Up with Alloy Digital"},"content":{"rendered":"<p>\n\tNEW YORK: GroupM Entertainment has entered into a partnership with Alloy Digital to develop, produce and market two original episodic web series.<\/p>\n<p>\n\tGroupM Entertainment will invest in both <em>Chasing: Season 2 <\/em>and <em>Encore<\/em>. Both are digital properties conceived of by Alloy Digital and are targeted toward consumers 12 to 34. The two companies will share executive producer credit and ownership of each series.<\/p>\n<p>\n\t&ldquo;GroupM Entertainment&rsquo;s mission is to help bring engaging content into the media marketplace through innovative co-production partnerships,&rdquo; said Peter Tortorici, the global CEO of GroupM Entertainment. &ldquo;We look forward to partnering with Alloy Digital on these two exciting projects.&rdquo;<\/p>\n<p>\n\t&ldquo;Our partnership with GroupM Entertainment builds on the positive momentum we created at this year&rsquo;s NewFronts, our industry&rsquo;s initiative designed to connect brands and advertisers across a burgeoning array of top-quality digital content,&rdquo; said Matt Diamond, the CEO of Alloy Digital. &ldquo;Alloy Digital continues to build on a platform-agnostic content and distribution model that responds nimbly to the market shifts and demands of our audiences and clients, and we&rsquo;re thrilled that the GroupM team is supporting the growth of compelling digital programming through this partnership.&rdquo;<\/p>\n<p>\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: GroupM Entertainment has entered into a partnership with Alloy Digital to develop, produce and market two original episodic web series. GroupM Entertainment will invest in both Chasing: Season 2 and Encore. Both are digital properties conceived of by Alloy Digital and are targeted toward consumers 12 to 34. The two companies will share &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5227","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GroupM Entertainment Teams Up with Alloy Digital<\/title>\n<meta name=\"description\" content=\"GroupM Entertainment Teams Up with Alloy Digital . NEW YORK, September 24: GroupM Entertainment has entered into a partnership with Alloy Digital to develop, produce and market two original episodic web series. . 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