{"id":5130,"date":"2013-08-09T00:00:00","date_gmt":"2013-08-09T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2013\/08\/09\/pay-tv-subs-penetration-declining-in-the-u-s\/"},"modified":"2013-08-09T00:00:00","modified_gmt":"2013-08-09T00:00:00","slug":"pay-tv-subs-penetration-declining-in-the-u-s","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/","title":{"rendered":"Pay-TV Subs &amp; Penetration Declining in the U.S."},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">DURHAM: New findings from Leichtman Research Group (LRG) shows that U.S. multi-channel video penetration essentially peaked two years ago, at 88 percent, and has been steadily declining since then. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Currently, LRG says that 86 percent of households nationwide subscribe to some form of multi-channel video service. Among the households that don&#8217;t have pay TV, 40 percent subscribe to Netflix, 11 percent to Amazon Prime and 7 percent to Hulu Plus. In total, 42 percent of non-subscribers get at least one of these three OTT&nbsp;services. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">This means that 8 percent of all TV&nbsp;households are watching over-the-air (OTA) broadcast TV&nbsp;only, down from 10 percent in 2010; 6 percent are watching a combination of OTA&nbsp;and OTT&nbsp;programming. This group includes about 1 percent of all households that don&#8217;t subscribe to a multi-channel video service primarily because they can watch programming over the Internet or via Netflix. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Average spending on a multi-channel video service is $83.25, an increase of 5.9 percent from last year. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&quot;The number of households subscribing to a multi-channel video service is slightly higher than it was three years ago, yet the penetration of households subscribing to a service is now below its peak,&quot; said Bruce Leichtman, the president and principal analyst for Leichtman Research Group. &quot;While some consumers continue to go in and out of the category, economic factors appear to be as a strong force in shaping this market as the emergence of over-the-top alternatives alone.&quot; <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DURHAM: New findings from Leichtman Research Group (LRG) shows that U.S. multi-channel video penetration essentially peaked two years ago, at 88 percent, and has been steadily declining since then. Currently, LRG says that 86 percent of households nationwide subscribe to some form of multi-channel video service. Among the households that don&#8217;t have pay TV, 40 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5130","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pay-TV Subs &amp; Penetration Declining in the U.S.<\/title>\n<meta name=\"description\" content=\"Pay-TV Subs &amp; Penetration Declining in the U.S. . DURHAM, August 9: New findings from Leichtman Research Group shows that U.S. multi-channel video penetration essentially peaked two years ago, at 88 percent, and has been steadily declining since then. . Author - Kristin Brzoznowski\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pay-TV Subs &amp; Penetration Declining in the U.S.\" \/>\n<meta property=\"og:description\" content=\"Pay-TV Subs &amp; Penetration Declining in the U.S. . DURHAM, August 9: New findings from Leichtman Research Group shows that U.S. multi-channel video penetration essentially peaked two years ago, at 88 percent, and has been steadily declining since then. . Author - Kristin Brzoznowski\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-09T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"World Screen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Screen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/\",\"name\":\"Pay-TV Subs & Penetration Declining in the U.S.\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2013-08-09T00:00:00+00:00\",\"dateModified\":\"2013-08-09T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\"},\"description\":\"Pay-TV Subs & Penetration Declining in the U.S. . DURHAM, August 9: New findings from Leichtman Research Group shows that U.S. multi-channel video penetration essentially peaked two years ago, at 88 percent, and has been steadily declining since then. . Author - Kristin Brzoznowski\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvusa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pay-TV Subs &amp; Penetration Declining in the U.S.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/\",\"name\":\"TVUSA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\",\"name\":\"World Screen\",\"description\":\"The leading source of information for the international media business.\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pay-TV Subs & Penetration Declining in the U.S.","description":"Pay-TV Subs & Penetration Declining in the U.S. . DURHAM, August 9: New findings from Leichtman Research Group shows that U.S. multi-channel video penetration essentially peaked two years ago, at 88 percent, and has been steadily declining since then. . Author - Kristin Brzoznowski","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/","og_locale":"en_US","og_type":"article","og_title":"Pay-TV Subs & Penetration Declining in the U.S.","og_description":"Pay-TV Subs & Penetration Declining in the U.S. . DURHAM, August 9: New findings from Leichtman Research Group shows that U.S. multi-channel video penetration essentially peaked two years ago, at 88 percent, and has been steadily declining since then. . Author - Kristin Brzoznowski","og_url":"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/","og_site_name":"TVUSA","article_published_time":"2013-08-09T00:00:00+00:00","og_image":[{"url":"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg"}],"author":"World Screen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"World Screen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/","url":"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/","name":"Pay-TV Subs & Penetration Declining in the U.S.","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvusa\/#website"},"datePublished":"2013-08-09T00:00:00+00:00","dateModified":"2013-08-09T00:00:00+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7"},"description":"Pay-TV Subs & Penetration Declining in the U.S. . DURHAM, August 9: New findings from Leichtman Research Group shows that U.S. multi-channel video penetration essentially peaked two years ago, at 88 percent, and has been steadily declining since then. . Author - Kristin Brzoznowski","breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvusa\/pay-tv-subs-penetration-declining-in-the-u-s\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvusa\/"},{"@type":"ListItem","position":2,"name":"Pay-TV Subs &amp; Penetration Declining in the U.S."}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvusa\/#website","url":"https:\/\/worldscreen.com\/tvusa\/","name":"TVUSA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7","name":"World Screen","description":"The leading source of information for the international media business.","url":"https:\/\/worldscreen.com\/tvusa\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts\/5130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/comments?post=5130"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts\/5130\/revisions"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/media?parent=5130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/categories?post=5130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/tags?post=5130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}