{"id":5017,"date":"2013-06-17T00:00:00","date_gmt":"2013-06-17T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2013\/06\/17\/nielsen-confirms-second-screen-use-is-rising\/"},"modified":"2013-06-17T00:00:00","modified_gmt":"2013-06-17T00:00:00","slug":"nielsen-confirms-second-screen-use-is-rising","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nielsen-confirms-second-screen-use-is-rising\/","title":{"rendered":"Nielsen Confirms Second-Screen Use is Rising"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">NEW&nbsp;YORK: Almost half of smartphone and tablet owners are using their devices for second-screen activities while watching television, Nielsen reveals in its latest survey.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The study of connected-device owners found that 46-percent of smartphone users and 43 percent of tablet users are engaging in daily second-screen activity with those devices. Meanwhile, more than two-thirds of tablet and smartphone owners said they used these second screens multiple times a week during the first quarter of this year.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">General web searches (76 percent) and general web browsing (68 percent) are the main second-screen activities, but almost half of tablet owners are also using the web to look up info on what they&#8217;re watching. Visiting a social-networking site was also a popular second-screen activity, and at least one-fifth spent time reading social-media discussions about the program they were viewing. Interacting with a show or posting a comment about it are more common activities among tablet owners than smartphone owners. The research also found that some multiscreen users watched a program because of something they read in social media.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW&nbsp;YORK: Almost half of smartphone and tablet owners are using their devices for second-screen activities while watching television, Nielsen reveals in its latest survey. The study of connected-device owners found that 46-percent of smartphone users and 43 percent of tablet users are engaging in daily second-screen activity with those devices. Meanwhile, more than two-thirds of &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5017","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen Confirms Second-Screen Use is Rising<\/title>\n<meta name=\"description\" content=\"Nielsen Confirms Second-Screen Use is Rising. NEW YORK, June 17: Almost half of smartphone owners and tablet owners are using their devices for second-screen interaction while watching television, Nielsen reveals in its latest survey.. 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