{"id":4933,"date":"2013-05-14T00:00:00","date_gmt":"2013-05-14T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2013\/05\/14\/abc-entertainment-chief-talks-up-limited-series-innovative-scheduling\/"},"modified":"2013-05-14T00:00:00","modified_gmt":"2013-05-14T00:00:00","slug":"abc-entertainment-chief-talks-up-limited-series-innovative-scheduling","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/abc-entertainment-chief-talks-up-limited-series-innovative-scheduling\/","title":{"rendered":"ABC Entertainment Chief Talks Up Limited Series, Innovative Scheduling"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">NEW&nbsp;YORK: Speaking with reporters ahead of its Upfront presentation today, Paul Lee, ABC Entertainment Group&#8217;s president, discussed the importance of limited-run series and innovative scheduling for its upcoming season, which reflects &quot;a combination of stability and out-and-out ambition.&quot;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Lee noted that &quot;signature series&quot; like <em>Castle<\/em>, <em>Grey&#8217;s Anatomy<\/em>, <em>Modern Family<\/em>, <em>Scandal<\/em> and <em>Once Upon a Time<\/em>, among others, have been kept in the same slots to anchor key nights through the week. With <em>Dancing in the Stars <\/em>now becoming just two hours a week on Monday nights, Tuesday is opened up for a &quot;pretty aggressive play,&quot; Lee said, with &quot;power-packed four-quadrant crowd pleasers&quot; in <em>Marvel&#8217;s Agents of S.H.I.E.L.D.<\/em>, the comedies <em>The Goldbergs <\/em>and <em>Trophy Wife<\/em>, and then the new Steven Spielberg series <em>Lucky 7 <\/em>at 10 p.m. Comedies will continue to anchor Wednesdays, Lee said, noting, &quot;broadcast comedies are the best in the world and we&#8217;re at the top of the game with <em>The Middle<\/em> and <em>Modern Family.<\/em>&quot; Thursday will be a &quot;powerful night of empowered women&quot; as the new series <em>Once Upon a Time in&nbsp;Wonderland <\/em>leads into the returning <em>Grey&#8217;s Anatomy <\/em>and <em>Scandal<\/em>. Fridays remain dedicated to co-viewing, Lee noted, while Sundays are all about &quot;sophisticated, sexy, emotional storytelling,&quot; with <em>Once Upon a Time<\/em> and <em>Revenge<\/em>, plus a new limited series, <em>Betrayal<\/em>.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&quot;We&#8217;re bringing a lot of innovation to scheduling this year,&quot; Lee said, with a strategy to run its original dramas in batches of 12, &quot;taking a gap, and then spring premieres when we bring them back. And we&#8217;re going to be putting limited-run series that are built for that gap in between. We&#8217;re going to do quality launches throughout the season, away from the clutter of the fall.&quot;<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Concluding the phone conference, Lee said, &quot;ABC is the number one television brand in America. That&#8217;s not something somebody in my job would have cared about or talked about five to ten years ago. But in a  fragmented world it is a critical competitive advantage to be the number one 18-to-49 brand and the number one women&#8217;s 18-to-49 brand.&quot;<br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW&nbsp;YORK: Speaking with reporters ahead of its Upfront presentation today, Paul Lee, ABC Entertainment Group&#8217;s president, discussed the importance of limited-run series and innovative scheduling for its upcoming season, which reflects &quot;a combination of stability and out-and-out ambition.&quot; Lee noted that &quot;signature series&quot; like Castle, Grey&#8217;s Anatomy, Modern Family, Scandal and Once Upon a Time, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4933","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ABC Entertainment Chief Talks Up Limited Series, Innovative Scheduling<\/title>\n<meta name=\"description\" content=\"ABC Entertainment Chief Talks Up Limited Series, Innovative Scheduling. NEW YORK, May 14: Speaking with reporters ahead of its Upfront presentation today, Paul Lee, ABC Entertainment Group&#039;s president, discussed the importance of limited-run series and innovative scheduling for its upcoming season, which reflects &quot;a combination of stability and out-and-out ambition.&quot;. Author - Mansha Daswani\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/abc-entertainment-chief-talks-up-limited-series-innovative-scheduling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABC Entertainment Chief Talks Up Limited Series, Innovative Scheduling\" \/>\n<meta property=\"og:description\" content=\"ABC Entertainment Chief Talks Up Limited Series, Innovative Scheduling. NEW YORK, May 14: Speaking with reporters ahead of its Upfront presentation today, Paul Lee, ABC Entertainment Group&#039;s president, discussed the importance of limited-run series and innovative scheduling for its upcoming season, which reflects &quot;a combination of stability and out-and-out ambition.&quot;. 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