{"id":4580,"date":"2012-11-02T00:00:00","date_gmt":"2012-11-02T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2012\/11\/02\/report-forecasts-strong-gains-in-ott-rental-revenues\/"},"modified":"2012-11-02T00:00:00","modified_gmt":"2012-11-02T00:00:00","slug":"report-forecasts-strong-gains-in-ott-rental-revenues","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/report-forecasts-strong-gains-in-ott-rental-revenues\/","title":{"rendered":"Report Forecasts Strong Gains in OTT Rental Revenues"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">SCOTTSDALE: ABI&nbsp;Research is forecasting that in the over-the-top market, rental revenues will eclipse subscription revenues by 2014, generating $32 billion by 2017, up from a predicted $8 billion this year.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;Connected CE and mobile devices continue to push consumer behavior  towards newer forms of media distribution like OTT and multi-screen  services,&quot; said practice director Sam Rosen. &quot;Pay-TV services will continue to thrive, by implementing  multi-screen services and supporting OTT content. In the end we expect  an amalgamation of services that complement each other for many  consumers.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">ABI Research&rsquo;s OTT and Multi-screen Services&nbsp;Research Service also forecasts that brands will begin shifting their ad dollars to the OTT&nbsp;market. &quot;While many consumers today claim to use mobile and portable devices  while watching TV, most of us are in actuality poor at multitasking,&quot; said senior analyst Michael Inouye. &quot;In  many cases this means consumers are more acutely aware about the  content on their portable device than the TV. While second screen  advertising is not necessarily OTT content it does speak to the  importance of targeting these connected devices that extend the reach of  content beyond the TV.&rdquo;<\/p>\n<p>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SCOTTSDALE: ABI&nbsp;Research is forecasting that in the over-the-top market, rental revenues will eclipse subscription revenues by 2014, generating $32 billion by 2017, up from a predicted $8 billion this year. &ldquo;Connected CE and mobile devices continue to push consumer behavior towards newer forms of media distribution like OTT and multi-screen services,&quot; said practice director Sam &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4580","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report Forecasts Strong Gains in OTT Rental Revenues<\/title>\n<meta name=\"description\" content=\"Report Forecasts Strong Gains in OTT Rental Revenues. 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