{"id":4525,"date":"2012-10-05T00:00:00","date_gmt":"2012-10-05T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2012\/10\/05\/eone-launches-augmented-reality-app\/"},"modified":"2012-10-05T00:00:00","modified_gmt":"2012-10-05T00:00:00","slug":"eone-launches-augmented-reality-app","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/eone-launches-augmented-reality-app\/","title":{"rendered":"eOne Launches Augmented Reality App"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">TORONTO\/NEW YORK\/SAN FRANCISCO: Entertainment One (eOne) and the augmented reality platform Aurasma have teamed up to launch the app eOne PLUS. <br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">A joint initiative of eOne Television International and eOne Films US, the app is for North American audiences. It runs on the iPhone 3G S and above; the iPad 2 and above; and high-powered Android devices. The app enables smartphones and tablets to recognize real-world objects and overlay multimedia content, including video, 3D animation and virtual objects.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">eOne Television International will be previewing the app to buyers for the first time at MIPCOM, showcasing trailers and exclusive content for the series <i>Primeval: New World <\/i>and <i>Haven<\/i>. eOne Films US will present eOne PLUS features on two new home-entertainment releases: <i>Vampire Dog <\/i>and <i>Iron Sky<\/i>.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;We&rsquo;re excited to be one of the first entertainment companies to partner with Aurasma in North America,&rdquo; said Michael E. Rosenberg, the president of eOne Films US. &ldquo;Aurasma&rsquo;s technology brings a unique, interactive experience to the consumer that crosses over to next-level mobile marketing.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;We&rsquo;re delighted to introduce eOne PLUS to our broadcast partners at MIPCOM next week,&rdquo; added Prentiss Fraser, the senior VP of worldwide sales and acquisitions at eOne Television International. &ldquo;We&rsquo;re always looking to join forces with innovative forward thinking companies to offer more and more content on multiple screens and platforms.&rdquo;<\/span><\/span><font class=\"Apple-style-span\" face=\"Verdana\" size=\"2\"><br \/>\n<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO\/NEW YORK\/SAN FRANCISCO: Entertainment One (eOne) and the augmented reality platform Aurasma have teamed up to launch the app eOne PLUS. A joint initiative of eOne Television International and eOne Films US, the app is for North American audiences. It runs on the iPhone 3G S and above; the iPad 2 and above; and high-powered &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4525","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eOne Launches Augmented Reality App<\/title>\n<meta name=\"description\" content=\"eOne Launches Augmented Reality App. TORONTO\/NEW YORK\/SAN FRANCISCO, October 5: Entertainment One (eOne) and the augmented reality platform Aurasma have teamed up to launch the app eOne PLUS. . 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