{"id":4453,"date":"2012-08-29T00:00:00","date_gmt":"2012-08-29T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2012\/08\/29\/former-nbcu-exec-takes-on-digital-role-at-shine-america\/"},"modified":"2012-08-29T00:00:00","modified_gmt":"2012-08-29T00:00:00","slug":"former-nbcu-exec-takes-on-digital-role-at-shine-america","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/former-nbcu-exec-takes-on-digital-role-at-shine-america\/","title":{"rendered":"Former NBCU Exec Takes On Digital Role at Shine America"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">LOS ANGELES: Vivi Zigler, who most recently served as the president of NBCUniversal Digital Entertainment, has been named president of Shine 360&deg; and digital at Shine America.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Zigler will oversee all branded entertainment, licensing, digital and live experiences at the company. Shine 360&deg; is the global commercial and rights management division of the Shine Group. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&quot;Vivi is an innovative and dynamic leader with extraordinary multiplatform experience that makes her the ideal person to lead both our Shine 360&deg; and digital businesses,&rdquo; said Carl Fennessy, Shine America&rsquo;s CEO. &ldquo;She has the vision and expertise to develop our brands and content into true 360 degree experiences and will add a whole new dimension to our executive team.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;With Vivi&rsquo;s appointment, we look to build upon our already impressive results in developing great brands that live and breathe across multiple territories and platforms,&rdquo; commented Ben Liebmann, the CEO of Shine 360&deg;. &ldquo;The 360&deg; business is extremely lucky to have somebody of Vivi&rsquo;s caliber join its ranks and I am thrilled to welcome her to the team.&rdquo;<\/p>\n<p>Zigler added, &ldquo;At its core, Shine is a very creative group of people who understand how consumers are enjoying content. Consequently they begin the creative process with all platforms and engagement points in mind. That is a process and a company that I am thrilled to be a part of.&rdquo;<br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES: Vivi Zigler, who most recently served as the president of NBCUniversal Digital Entertainment, has been named president of Shine 360&deg; and digital at Shine America. Zigler will oversee all branded entertainment, licensing, digital and live experiences at the company. Shine 360&deg; is the global commercial and rights management division of the Shine Group. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4453","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Former NBCU Exec Takes On Digital Role at Shine America<\/title>\n<meta name=\"description\" content=\"Former NBCU Exec Takes On Digital Role at Shine America . LOS ANGELES, August 29: Vivi Zigler, who most recently served as the president of NBCUniversal Digital Entertainment, has been named president of Shine 360\u00c2\u00b0 and digital at Shine America.. 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