{"id":4197,"date":"2012-05-03T00:00:00","date_gmt":"2012-05-03T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2012\/05\/03\/lifetime-refreshes-branding\/"},"modified":"2012-05-03T00:00:00","modified_gmt":"2012-05-03T00:00:00","slug":"lifetime-refreshes-branding","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/lifetime-refreshes-branding\/","title":{"rendered":"Lifetime Refreshes Branding"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">NEW YORK: Lifetime has revamped its look, message and brand campaign across multiple platforms, now touting the tagline &quot;Your Life. Your Time.&quot; <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The refresh is meant to evoke an aspirational tone and bolder spirit, connected to the network&#8217;s brand and growth in original programming. Lifetime started its new evolution over a year ago, with the expansion of up to 350 hours of original programming. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Nancy Dubuc, the president and general manager of Lifetime Networks, said, &ldquo;Nothing is more valuable to women than time. A moment in time can be an experience that becomes memorable and Lifetime creates times for viewers to laugh, cry or be inspired. These aspirational moments and life experiences will continue to be the essence of the Lifetime brand.&rdquo; <br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Tim Nolan, the senior VP of marketing for Lifetime Networks, added, <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;Great experiences build successful brands. Expanding on Lifetime&#8217;s 28-year legacy, our vision balances the equity the network built while breathing new life into the viewers&rsquo; experience. This new logo marks the next step with a distinctive new look and attitude. Embracing everything we love about life, Lifetime strives to be as brash as it is honest and always entertaining.&rdquo;<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Lifetime has revamped its look, message and brand campaign across multiple platforms, now touting the tagline &quot;Your Life. Your Time.&quot; The refresh is meant to evoke an aspirational tone and bolder spirit, connected to the network&#8217;s brand and growth in original programming. Lifetime started its new evolution over a year ago, with the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4197","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lifetime Refreshes Branding<\/title>\n<meta name=\"description\" content=\"Lifetime Refreshes Branding. NEW YORK, May 3: Lifetime has revamped its look, message and brand campaign across multiple platforms, now touting the tagline &quot;Your Life. Your Time.&quot; . 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