{"id":4152,"date":"2012-04-20T00:00:00","date_gmt":"2012-04-20T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2012\/04\/20\/report-vod-represents-1-billion-ad-opportunity\/"},"modified":"2012-04-20T00:00:00","modified_gmt":"2012-04-20T00:00:00","slug":"report-vod-represents-1-billion-ad-opportunity","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/report-vod-represents-1-billion-ad-opportunity\/","title":{"rendered":"Report: VOD Represents $1 Billion Ad Opportunity"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">PORTLAND: VOD is the fastest growing alternative TV platform, according to Rentrak, which estimates potential ad sales opportunities of at least $1 billion.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">In the <em>Rentrak State of VOD:&nbsp;Trend Report 2011<\/em>, research finds that VOD is at the tipping points of becoming a major ad medium. Free on-demand content saw growth of 17 percent last year, reaching 6.8 billion transactions. This marks an average of 5 hours and 17 shows or videos watched per month. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">More than 55 million U.S. homes have access to VOD. The average home spends 8 hours per month watching on-demand content. The majority of that viewing is spent on free programs, which the report says have the greatest ROI for advertisers and agencies. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&quot;We like to think about VOD as the power of eight-plus!&quot; <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">said Cathy Hetzel, the corporate president at Rentrak.<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\"> &quot;In the eight years since VOD has taken off, homes now watch eight hours of VOD a month and 80 percent of that is free TV programs, with more than 80 percent of the free-TV program viewing occurring after the first three days of availability on-demand. Combine that with the potential ad sales of a billion dollars and you have one powerful medium.&quot; <br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PORTLAND: VOD is the fastest growing alternative TV platform, according to Rentrak, which estimates potential ad sales opportunities of at least $1 billion. In the Rentrak State of VOD:&nbsp;Trend Report 2011, research finds that VOD is at the tipping points of becoming a major ad medium. Free on-demand content saw growth of 17 percent last &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4152","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report: VOD Represents $1 Billion Ad Opportunity<\/title>\n<meta name=\"description\" content=\"Report: VOD Represents $1 Billion Ad Opportunity. PORTLAND, April 20: VOD is the fastest growing alternative TV platform, according to Rentrak, which estimates potential ad sales opportunities of at least $1 billion.. 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