{"id":4145,"date":"2012-04-17T00:00:00","date_gmt":"2012-04-17T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2012\/04\/17\/virgin-produced-actv8-me-enter-interactive-tie-up\/"},"modified":"2012-04-17T00:00:00","modified_gmt":"2012-04-17T00:00:00","slug":"virgin-produced-actv8-me-enter-interactive-tie-up","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/virgin-produced-actv8-me-enter-interactive-tie-up\/","title":{"rendered":"Virgin Produced & ACTV8.ME Enter Interactive Tie-Up"},"content":{"rendered":"

LOS ANGELES: Virgin Produced has signed a development deal with ACTV8.ME to produce interactive versions of TV shows for multiple platforms. <\/span><\/span><\/p>\n

The partnership focuses on creating TV properties that are built for distribution and integration using multi-screen interactivity with Facebook and Twitter. The TV content will leverage key social media platforms and the global Virgin Produced TV distribution network to bring real-time interactivity to the content. ACTV8.ME currently has partnerships with Mark Burnett Productions, Fox Broadcasting, the Oxygen Network and others. <\/span><\/span><\/p>\n

"Our exciting new relationship with ACTV8.ME marks a pioneering step into the unscripted television business for Virgin Produced," <\/span><\/span>said <\/span><\/span>Jason Felts, <\/span><\/span>Virgin Produced’s co-founder and CEO.<\/span><\/span> "We share a similar philosophy with the ACTV8 team and together we are poised to lead the path in forming a REAL interactive relationship with our TV audiences."
\n<\/span><\/span><\/p>\n

"We are excited to be working with the talented creative team at Virgin Produced," added<\/span><\/span> <\/span><\/span>Brian Shuster, <\/span><\/span>ACTV8.ME’s CEO.<\/span><\/span> "Their creative vision coupled with the support of their various sister companies’ across the transportation, mobile and retail sectors offer a unique platform to develop and launch high-quality interactive content to the domestic and international marketplace. Having just flown Virgin America and watched their channel, <\/span><\/span>ACTV8<\/span><\/span> look forward to increasing their collective consumer brand experience." <\/span><\/span><\/p>\n

He continued, "With a number of high-profile projects already released and more currently in various stages of production, Virgin Produced has quickly established itself a formidable player within the industry. This alignment fits perfectly with our strategy at ACTV8.ME in partnering with innovative content creators, with a clear trajectory, and a real vertical integration philosophy."<\/span><\/span><\/p>\n

Virgin’s chief creative officer ,Justin Berfield, and Barrick Prince, the executive VP of unscripted television, said in a joint statement, <\/span><\/span>"We are really excited to soon unveil some of the properties we are developing with ACTV8. The technology they have built is a game changer, and combined with our newly launched content channel will prove to only increase the Virgin consumer experience which is our top priority at Virgin Produced."
\n <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

LOS ANGELES: Virgin Produced has signed a development deal with ACTV8.ME to produce interactive versions of TV shows for multiple platforms. The partnership focuses on creating TV properties that are built for distribution and integration using multi-screen interactivity with Facebook and Twitter. The TV content will leverage key social media platforms and the global Virgin Produced …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4145","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\nVirgin Produced & ACTV8.ME Enter Interactive Tie-Up<\/title>\n<meta name=\"description\" content=\"Virgin Produced & ACTV8.ME Enter Interactive Tie-Up. 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