{"id":4051,"date":"2012-02-24T00:00:00","date_gmt":"2012-02-24T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2012\/02\/24\/tv-viewing-remains-strong-despite-increases-in-online-video\/"},"modified":"2012-02-24T00:00:00","modified_gmt":"2012-02-24T00:00:00","slug":"tv-viewing-remains-strong-despite-increases-in-online-video","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/tv-viewing-remains-strong-despite-increases-in-online-video\/","title":{"rendered":"TV Viewing Remains Strong, Despite Increases in Online Video"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">NEW YORK: U.S. consumers increased their monthly online video usage in Q3 2011 by 7 percent from the same period last year, though traditional in-home TV viewing still dominates, according to Nielsen&#8217;s latest <em>State of the Media: U.S. Digital Consumer Report<\/em>. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The average monthly time clocked watching TV in the home in Q3 was 146 hours and 45 minutes, though this represented an increase of just 0.9 percent on the year-ago period. Online video was up 7.1 percent, though only rang in at 4 hours and 31 minutes. Mobile subscribers watching video on their cell phones showed no gains from the prior year, at 4 hours and 20 minutes. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Nielsen also finds that 76.6 million TV&nbsp;homes in the U.S. are HD&nbsp;capable, representing 67 percent; 58.6 million have digital cable (51 percent), 47.4 million have a DVR (41 percent) and 35.9 million have four or more TV sets (31 percent). <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">In-home streaming was shown to have increased in the last year, as 33 percent of consumers report that they have streamed a movie or TV&nbsp;show through a subscription service like Netflix or Hulu Plus&mdash;18 percent of consumers have paid to download to rent, while 14 percent have paid to download to own. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&nbsp;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: U.S. consumers increased their monthly online video usage in Q3 2011 by 7 percent from the same period last year, though traditional in-home TV viewing still dominates, according to Nielsen&#8217;s latest State of the Media: U.S. Digital Consumer Report. The average monthly time clocked watching TV in the home in Q3 was 146 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4051","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TV Viewing Remains Strong, Despite Increases in Online Video<\/title>\n<meta name=\"description\" content=\"TV Viewing Remains Strong, Despite Increases in Online Video . NEW YORK, February 24: U.S. consumers increased their monthly online video usage in Q3 2011 by 7 percent from the same period last year, though traditional in-home TV viewing still dominates, according to Nielsen&#039;s latest State of the Media: U.S. Digital Consumer Report. . 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