{"id":4012,"date":"2012-02-06T00:00:00","date_gmt":"2012-02-06T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2012\/02\/06\/super-bowl-xlvi-breaks-u-s-viewership-records\/"},"modified":"2012-02-06T00:00:00","modified_gmt":"2012-02-06T00:00:00","slug":"super-bowl-xlvi-breaks-u-s-viewership-records","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/super-bowl-xlvi-breaks-u-s-viewership-records\/","title":{"rendered":"Super Bowl XLVI Breaks U.S. Viewership Records"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">NEW YORK: Last night&#8217;s broadcast of Super Bowl XLVI averaged 111 million viewers, according to preliminary results from The Nielsen Company, breaking records as the most-watched TV program of all time in the U.S. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Last year&#8217;s Super Bowl on CBS drew an average of 106 million viewers, and was, at the time, the most-viewed telecast in U.S. TV&nbsp;history, followed by the 1983 finale of <em>M*A*S*H<\/em>. Last night&#8217;s game was viewed in 53.3 million households, with a preliminary 46.0 U.S. household rating. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;Super Bowl XLVI caps what is arguably the most successful season that any sports league has ever had,&rdquo; said Pat McDonough, <span class=\"st\">Nielsen<\/span><span class=\"st\">&#8216;s senior VP of insights and analysis.<\/span>  &ldquo;The number of people watching NFL games has never been higher, with 24-percent more people watching the average NFL game this year than just five years ago.  The Super Bowl continues to be in a category of its own, with an appeal that transcends sports and extends even to the commercials.  Because of the cliff-hanger nature of the game, viewers were tuning in until the very end, driving viewing levels to new heights.&rdquo;<\/span><\/span><\/p>\n<p><em><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The Voice<\/span><\/span><\/em><span style=\"font-size: small\"><span style=\"font-family: Verdana\">, which debuted in its second season last night directly following the Super Bowl, also had a strong showing. The figures for the 18-to-49 demo were the best in six years, though the 37.6 million viewers still did not match <em>Undercover Bos<\/em>s&#8217;s 38.7 million two years ago. In total viewers, <em>The Voice<\/em> marks NBC&#8217;s best post-Super Bowl program since <em>Friends<\/em> on January 28, 1996. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Last night&#8217;s broadcast of Super Bowl XLVI averaged 111 million viewers, according to preliminary results from The Nielsen Company, breaking records as the most-watched TV program of all time in the U.S. Last year&#8217;s Super Bowl on CBS drew an average of 106 million viewers, and was, at the time, the most-viewed telecast &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4012","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Super Bowl XLVI Breaks U.S. Viewership Records<\/title>\n<meta name=\"description\" content=\"Super Bowl XLVI Breaks U.S. Viewership Records . NEW YORK, February 6: Last night&#039;s broadcast of Super Bowl XLVI averaged 111 million viewers, according to preliminary results from The Nielsen Company, breaking records as the most-watched TV program of all time in the U.S. . Author - Kristin Brzoznowski\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/super-bowl-xlvi-breaks-u-s-viewership-records\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl XLVI Breaks U.S. Viewership Records\" \/>\n<meta property=\"og:description\" content=\"Super Bowl XLVI Breaks U.S. Viewership Records . 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