{"id":3921,"date":"2011-12-16T00:00:00","date_gmt":"2011-12-16T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2011\/12\/16\/report-u-s-consumers-watch-16-minutes-of-online-video-ads-a-month\/"},"modified":"2011-12-16T00:00:00","modified_gmt":"2011-12-16T00:00:00","slug":"report-u-s-consumers-watch-16-minutes-of-online-video-ads-a-month","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/report-u-s-consumers-watch-16-minutes-of-online-video-ads-a-month\/","title":{"rendered":"Report: U.S. Consumers Watch 16 Minutes of Online Video Ads a Month"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">RESTON: Americans viewed 7.2 billion online video ads last month, according to new data from comScore, which finds that the time spent watching Internet advertisements totaled more than 3 billion minutes. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">With 183 million reported monthly U.S. Internet users, the figure breaks down to just under 16 minutes and 49 seconds worth of online advertising viewed per person. Of the 3.08 million minutes of online video advertising, Hulu accounted for 18.3 percent, or 565 million minutes. Tremor Video accounted for 594 million minutes (19.2 percent) and Adap.tv&#8217;s ads represented 551 million minutes (17.9 percent). <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">U.S. adults watched 40.9 billion videos, an average of 20.5 hours per viewer. YouTube was the top online video property for the month, with 151.6 million unique viewers. The service garnered 20.5 billion video views in the month. The average viewer watched 7.4 hours on YouTube. Vevo was second, with 55.4 million viewers. Facebook (50.8 million viewers), Yahoo (50.4 million) and Viacom Digital (47.4 million) rounded out the top five. Hulu was second in engagement, with 3.3 hours watched per viewer.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&nbsp;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RESTON: Americans viewed 7.2 billion online video ads last month, according to new data from comScore, which finds that the time spent watching Internet advertisements totaled more than 3 billion minutes. With 183 million reported monthly U.S. Internet users, the figure breaks down to just under 16 minutes and 49 seconds worth of online advertising &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3921","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report: U.S. Consumers Watch 16 Minutes of Online Video Ads a Month<\/title>\n<meta name=\"description\" content=\"Report: U.S. Consumers Watch 16 Minutes of Online Video Ads a Month. RESTON, December 16: Americans viewed 7.2 billion video ads last month, according to new data from comScore, which finds that the time spent watching advertisements online totaled more than 3 billion minutes. . 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