{"id":3905,"date":"2011-12-09T00:00:00","date_gmt":"2011-12-09T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2011\/12\/09\/fitch-outlook-for-u-s-media-entertainment-stable-for-2012\/"},"modified":"2011-12-09T00:00:00","modified_gmt":"2011-12-09T00:00:00","slug":"fitch-outlook-for-u-s-media-entertainment-stable-for-2012","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/fitch-outlook-for-u-s-media-entertainment-stable-for-2012\/","title":{"rendered":"Fitch: Outlook for U.S. Media &amp; Entertainment Stable for 2012"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">NEW YORK:              <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">     Fitch Ratings&#8217; 2012 outlook for the U.S. Media &amp; Entertainment sector is stable, according to the credit agency&#8217;s latest report, which cites that OTT services are not expected to lead to widespread cord-cutting in the year ahead.&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The outlook predicts that media companies have enough financial flexibility to withstand &quot;elevated macroeconomic risks&quot; next year.              <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">     Media conglomerates&#8217; diversity and exposure to cable networks were one factor cited as a contributor to the stability and cash flow.     Fitch said that high margins and low capital requirements will continue to drive free cash flow, providing a &quot;significant cushion&quot; to potential economic pressures. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The Media &amp; Entertainment sector will see modest growth in advertising spending next year, boosted by a banner year for political advertising. Fitch does not expect a double-dip recession, though if one does occur the firm believes ad spending next year could decline substantially more than gross domestic product.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Fitch predicts that over-the-top technologies will remain largely incremental.              <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Video content on tablets is also expected to remain largely incremental and benefit content providers and aggregators. &quot;The ability to aggregate large audiences will keep traditional media players relevant,&quot; the report states.&nbsp; <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Fitch Ratings&#8217; 2012 outlook for the U.S. Media &amp; Entertainment sector is stable, according to the credit agency&#8217;s latest report, which cites that OTT services are not expected to lead to widespread cord-cutting in the year ahead.&nbsp; The outlook predicts that media companies have enough financial flexibility to withstand &quot;elevated macroeconomic risks&quot; next &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3905","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fitch: Outlook for U.S. Media &amp; Entertainment Stable for 2012<\/title>\n<meta name=\"description\" content=\"Fitch: Outlook for U.S. Media &amp; Entertainment Stable for 2012. NEW YORK, December 9: Fitch Ratings&#039; 2012 outlook for the U.S. Media &amp; Entertainment sector is stable, according to the credit agency&#039;s latest report, which cites that OTT services are not expected to lead to widespread cord-cutting in the year ahead. . Author - Kristin Brzoznowski\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/fitch-outlook-for-u-s-media-entertainment-stable-for-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fitch: Outlook for U.S. Media &amp; Entertainment Stable for 2012\" \/>\n<meta property=\"og:description\" content=\"Fitch: Outlook for U.S. Media &amp; Entertainment Stable for 2012. NEW YORK, December 9: Fitch Ratings&#039; 2012 outlook for the U.S. Media &amp; Entertainment sector is stable, according to the credit agency&#039;s latest report, which cites that OTT services are not expected to lead to widespread cord-cutting in the year ahead. . 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