{"id":3870,"date":"2011-11-23T00:00:00","date_gmt":"2011-11-23T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/2011\/11\/23\/tv-purchase-intentions-back-to-pre-recession-levels\/"},"modified":"2011-11-23T00:00:00","modified_gmt":"2011-11-23T00:00:00","slug":"tv-purchase-intentions-back-to-pre-recession-levels","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/tv-purchase-intentions-back-to-pre-recession-levels\/","title":{"rendered":"TV Purchase Intentions Back to Pre-Recession Levels"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">NEW YORK: Forty percent of U.S. consumers indicate that they will shop for a new TV set in the next year, with the proportion of those buying for a new primary television up to 28 percent from a low of 23 percent in 2009, according to an annual survey from Frank N. Magid Associates. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The annual study of consumer video consumption habits reveals that while more than 50 percent of online consumers watch TV&nbsp;shows and movies online at least occasionally, there is still growth in the use of on-demand, DVR and DVD options. The more alternative platforms that consumers use, the more they tend to spend on traditional TV&nbsp;subscription services. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Satisfaction with HD service has reached an all-time high among pay-TV customers. The intention to purchase HDTV sets is the strongest, with the proportion of those planning to buy a 3D&nbsp;TV having dropped significantly from 67 percent to 49 percent. Three percent of households now own a 3D TV. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Superior display, wide-screen format and Internet-connectivity top the list of the features in greatest demand among TV shoppers. The survey finds that 62 percent of TV&nbsp;shoppers said Internet-connectivity is an important factor in their decision to purchase a new set. <\/span><\/span><\/p>\n<\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&quot;Consumers have been streaming TV shows and movies to the TV screen enabled by a very diverse set of devices, including game consoles, computers, streaming specific devices like Apple TV and Blu-ray players, so an Internet-connected Smart TV is the desirable next step,&quot; said Maryann Baldwin, the VP of Magid Media Futures and author of Magid&#8217;s tenth annual survey of consumer video entertainment behaviors and attitudes across traditional and emerging platforms. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&nbsp;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Forty percent of U.S. consumers indicate that they will shop for a new TV set in the next year, with the proportion of those buying for a new primary television up to 28 percent from a low of 23 percent in 2009, according to an annual survey from Frank N. Magid Associates. The &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3870","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TV Purchase Intentions Back to Pre-Recession Levels<\/title>\n<meta name=\"description\" content=\"TV Purchase Intentions Back to Pre-Recession Levels . NEW YORK, November 23: Forty percent of U.S. consumers indicate that they will shop for a new TV set in the next year, with the proportion of those buying for a new primary television up to 28 percent from a low of 23 percent in 2009, according to an annual survey from Frank N. Magid Associates. . 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