{"id":10872,"date":"2023-05-12T10:15:34","date_gmt":"2023-05-12T14:15:34","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvusa\/bet-introduce-ad-supported-tier\/"},"modified":"2023-05-12T12:52:43","modified_gmt":"2023-05-12T16:52:43","slug":"bet-to-introduce-ad-supported-tier","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/","title":{"rendered":"BET+ to Introduce Ad-Supported Tier"},"content":{"rendered":"<p>BET+ is adding a lower-priced, ad-supported subscription tier this June.<\/p>\n<p>BET+, targeting Black audiences in the U.S., delivers a library of more than 2,000 hours of content from the likes of Tyler Perry, Gabrielle Union, Lee Daniels, Mary J. Blige and Kevin Hart, among others. BET+ Essential will be priced at $5.99 a month and is set to become available on June 25. Ads will be between 15 seconds and 30 seconds in length, playing before and during programming.<\/p>\n<p>\u201cA primary focus for BET+ has been delivering consumers the content they want, how they want it and when they want it, so the natural evolution of the service was to provide consumers with a more economical ad-integrated experience,\u201d said Scott Mills, president and CEO of BET Media Group. \u201cWe are delighted to expand access to our premium streaming service by introducing this ad-supported tier.\u201d<\/p>\n<p>\u201cThis lower priced, ad-supported tier of BET+ will not only deliver to our audiences, but to the advertising community, which has long expressed an appetite for more nonlinear options in reaching the highly coveted, digital-native Black consumer market,\u201d added Louis Carr, president of media sales at BET Media Group. \u201cAs the preeminent Black streaming service, only BET+ Essential can deliver reach, resonance, relevance, and scale. In fact, 80 percent of BET+ members watch from a connected TV, and, with the launch of our ad-supported option, we offer advertisers the perfect addition to linear, reaching even more Black viewers when they are most engaged.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BET+ is adding a lower-priced, ad-supported subscription tier this June.<\/p>\n","protected":false},"author":290,"featured_media":10873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[2767],"class_list":["post-10872","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bet-plus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BET+ to Introduce Ad-Supported Tier - TVUSA<\/title>\n<meta name=\"description\" content=\"BET+ is adding a lower-priced, ad-supported subscription tier this June.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BET+ to Introduce Ad-Supported Tier - TVUSA\" \/>\n<meta property=\"og:description\" content=\"BET+ is adding a lower-priced, ad-supported subscription tier this June.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T14:15:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T16:52:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2017\/07\/BET_Plus-523.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/\",\"name\":\"BET+ to Introduce Ad-Supported Tier - TVUSA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2023-05-12T14:15:34+00:00\",\"dateModified\":\"2023-05-12T16:52:43+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"description\":\"BET+ is adding a lower-priced, ad-supported subscription tier this June.\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvusa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BET+ to Introduce Ad-Supported Tier\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/\",\"name\":\"TVUSA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/author\/mdaswaniworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BET+ to Introduce Ad-Supported Tier - TVUSA","description":"BET+ is adding a lower-priced, ad-supported subscription tier this June.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/","og_locale":"en_US","og_type":"article","og_title":"BET+ to Introduce Ad-Supported Tier - TVUSA","og_description":"BET+ is adding a lower-priced, ad-supported subscription tier this June.","og_url":"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/","og_site_name":"TVUSA","article_published_time":"2023-05-12T14:15:34+00:00","article_modified_time":"2023-05-12T16:52:43+00:00","og_image":[{"width":600,"height":319,"url":"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2017\/07\/BET_Plus-523.jpg","type":"image\/jpeg"}],"author":"Mansha Daswani","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mansha Daswani","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/","url":"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/","name":"BET+ to Introduce Ad-Supported Tier - TVUSA","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvusa\/#website"},"datePublished":"2023-05-12T14:15:34+00:00","dateModified":"2023-05-12T16:52:43+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad"},"description":"BET+ is adding a lower-priced, ad-supported subscription tier this June.","breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvusa\/bet-to-introduce-ad-supported-tier\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvusa\/"},{"@type":"ListItem","position":2,"name":"BET+ to Introduce Ad-Supported Tier"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvusa\/#website","url":"https:\/\/worldscreen.com\/tvusa\/","name":"TVUSA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad","name":"Mansha Daswani","description":"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvusa\/author\/mdaswaniworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts\/10872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/comments?post=10872"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts\/10872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/media\/10873"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/media?parent=10872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/categories?post=10872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/tags?post=10872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}